Designation: Growth Marketing Specialist (B2B product)

Experience: 5 to 8 Years

Location: Coimbatore

Work Timings: 1.00 PM to 10.00 PM IST

About WatBox:

WatBox.ai is a Salesforce-native omni-channel communication platform that enables businesses to engage customers through WhatsApp, SMS, and Voice directly within Salesforce.

Role Overview:

We are looking for a results-driven Growth Marketing Specialist to lead demand generation, account-based marketing (ABM), and paid acquisition initiatives. This role will be responsible for driving a qualified pipeline, increasing brand visibility, and contributing directly to revenue growth.

Region: North America,UK and valuable to have region knowledge

Key Responsibilities:
Own and execute the overall demand generation strategy for WatBox.
Plan, manage, and optimize Email Campaign,LinkedIn Ads and Google Ads campaigns.
Build and execute ABM campaigns targeting high-value accounts and ICPs.
Develop marketing campaigns aligned with Sales and BDR teams.
Optimize Salesforce AppExchange visibility and lead acquisition.
Track campaign performance, attribution, CPL, CAC, MQLs, SQLs, and ROI.




Manage marketing automation and lead nurturing workflows.
Drive pipeline generation through inbound and targeted outbound marketing initiatives.
Collaborate with Sales, Product, and Leadership teams to support business growth.

Must-Have Skills:
5–8 years of B2B SaaS Product Marketing experience.
Robust expertise in LinkedIn Ads, Google Ads, and Demand Generation.
Hands-on experience with Account-Based Marketing (ABM).
Experience with SEMrush, Ahrefs, GA4, Google Ads, and LinkedIn Campaign Manager.
Robust understanding of lead attribution, funnel metrics, and revenue marketing.
Experience with Zoho, Pardot, HubSpot, or other marketing automation tools.
Excellent analytical, communication, and campaign management skills.

Success Metrics:
Qualified Pipeline Generated
MQL to SQL Conversion Rate
Cost Per Lead (CPL)
Campaign ROI and Revenue Attribution
LinkedIn and Google Ads Performance
AppExchange Lead Generation
Marketing Contribution to Revenue

📌 Growth Marketer Coimbatore
🏢 watbox
📍 Coimbatore