Our client, a rapid-growing agri-labour marketplace, is launching banana as a recent crop vertical. This is a category-creation role — the person will own banana end-to-end: playbook, ground workforce, farmer demand, and P&L;, built from scratch with no existing structure to inherit.

Responsibilities
Own banana category P&L; — build the playbook, set up clusters (starting Solapur), hit growth/quality targets
Build and train a banana-specific ground workforce — SOPs for harvesting/fruit-care
Drive farmer acquisition — pitch, relationships, funnel for onboarding recent farmers
Build labour-sourcing corridors (incl. West Bengal) to scale the workforce

Requirements
8+ years, with direct ownership of banana value-chain operations
Background at a large banana exporter/processor (e.g. INI Farms, Desai Fruits, Trident Agrocom)
Hands-on, startup builder mindset
Willing to be based on-ground in Maharashtra's banana belts
No specific education requirement

📌 Hireveda Mumbai
🏢 HireVedaX
📍 Mumbai