Performance Marketing Manager — Google Ads, Meta Ads, SEO & AEO

Role Overview

We are looking for a results-driven Performance Marketing Manager to own and scale our digital growth across Google Ads, Meta Ads, SEO, and AEO.

The ideal candidate combines solid hands-on performance marketing expertise with analytical thinking, creative testing, and a explicit understanding of how search and AI-driven discovery are evolving. You will be responsible for driving qualified traffic, leads/revenue, improving acquisition efficiency, and continuously optimizing digital marketing performance.

Key Responsibilities

Google Ads
Plan, launch, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and relevant campaign types.
Conduct keyword research, audience targeting, bid strategy, budget allocation, and search-term analysis.
Optimize campaigns for CPL, CPA, ROAS, conversion rate, and revenue.
Develop and continuously test ad copy, landing pages, audiences, and campaign structures.




Monitor Google Ads performance and identify prospects for scaling.

Meta Ads
Manage Facebook and Instagram advertising campaigns across the full funnel.
Develop acquisition, retargeting, lead-generation, conversion, and remarketing campaigns.
Test creatives, formats, audiences, hooks, offers, and messaging.
Analyze campaign performance and optimize towards business KPIs.
Work closely with creative teams to develop high-performing ad concepts.

SEO
Develop and execute an SEO strategy focused on organic growth and qualified traffic.
Conduct keyword research, competitor analysis, content-gap analysis, and SERP research.
Drive on-page, technical, and off-page SEO initiatives.
Work with content and development teams to improve website rankings, organic traffic, and conversions.
Monitor rankings, organic visibility, traffic, and conversions using relevant SEO tools.

AEO / AI Search
Develop strategies to improve brand visibility across

📌 Growth Marketing Manager Ahmedabad
🏢 Ankpal
📍 Ahmedabad