Product Marketer

Experience: 3–4 years

Location: Coimbatore (In office)

We’re hiring a Product Marketer to position, launch, and grow our software products.

Responsibilities

- Create product positioning, messaging, and value propositions.
- Plan and execute product and feature launches.
- Develop landing pages, product content, emails, case studies, and sales materials.
- Drive product visibility through SEO, Google Ads, LinkedIn Ads, and content marketing.
- Conduct customer, competitor, and market research.
- Work closely with Product, Sales, Design, and Engineering teams.
- Track campaigns, leads, conversions, and product adoption.

Requirements

- 3-4 years of experience in product marketing, SaaS marketing, or B2B technology marketing.
- Proven experience marketing software or SaaS products.
- Experience managing product launches from planning to execution.
- Hands-on knowledge of SEO and paid advertising.
- Strong skills in positioning, messaging, GTM, and content creation.
- Comfortable using analytics, CRM, and marketing tools.
- Strong communication and collaboration skills.

📌 Product Marketer (Coimbatore)
🏢 Codevantage
📍 Coimbatore