About The role

You own how GobbleCube is understood.

We work with India's biggest CPG brands — the teams running sales, performance marketing, supply chain and consumer insights across Blinkit, Zepto, Instamart, Amazon and Flipkart. Four different people, four different problems, one product.

Nobody has named this category yet. Buyers still compare us to a dashboard, to their media agency, or to something their own BI team could build. All three comparisons are wrong and all three are cheaper. Ending that is the job.

What you will own

Positioning and packaging — the core of the role

- Category language: what we are, what we are not, and what we stop claiming in order to own it
- A message architecture across four personas that doesn't collapse into "we do everything"
- Packaging: what lands, what triggers the next module
- Positioning and launch for every module we ship

Making it usable without a founder in the room

- The demo narrative, objection library, business case model, proof pack
- Product copy across the app, website and in-product surfaces
- Founder thought leadership, including ghostwriting

Getting it to market

- Launch campaigns, and lead generation across outbound, email and WhatsApp
- SEO and the organic content engine, with LinkedIn as the primary social channel
- Events and workshops, and our PR and design agency relationships

The third block is real work you will own, because we are small and there is nobody else to do it.



But you will be hired and judged on the first. What we're looking for The one thing we won't compromise on: you can explain something complicated in a sentence, and be right.

- You write well and you write quick, and one narrative holds across a deck, a landing page and a founder's LinkedIn post
- You have run things end to end without a team, a budget or a known brand behind you
- You lead with story, but you are comfortable with the data underneath it
- You will tell the CEO when the story doesn't hold up. We would rather be corrected than agreed with
- You like ambiguity, because the category is being defined in real time

Roughly six to ten years of work behind you, but the last two matter most. Backgrounds that tend to work: product marketing at a company that had to teach the market a new word; founder or early team at a B2B startup; strategy or investing in consumer and commerce, now wanting to build rather than analyse.

Backgrounds that usually don't: demand generation and campaign-led marketing; brand marketing at a CPG (we sell to CPG, which is not the same thing); agency side. This is not a pipeline role.

How to apply

Apply on the post here or Send us your CV and one thing you have written that you are proud of — a launch note, a deck, a post, an essay. We care more about that than the CV.

Write to [email protected] with the subject line: Product Marketing Lead

📌 Product Marketing Lead (Gurugram)
🏢 Gobblecube
📍 Gurugram