○ Campaign taglines, slogans, and brand narratives
Be actively involved in strategic & creative pitch meetings
Contribute out-of-the-box ideas during ideation and brainstorming sessions
Translate brand objectives into compelling creative communication
Write pitch decks, concept notes,
and campaign storytelling
Collaborate closely with design, strategy, and client servicing teams
Maintain consistency in brand tone, voice, and messaging
Stay updated with trends, pop culture, youth language, and digital formats
Skills & Requirements
Robust command over English
Ability to think concept-first, not template-first
Proven writing skills with a clear personal style
Experience across digital & offline creative is a plus
Comfortable presenting ideas and explaining creative logic
Ability to adapt tone for different brands and audiences
Positive time management and openness to feedback