We are seeking a Senior CDP Developer to design, build, and manage a Customer Data Platform (CDP) as part of an enterprise CRM program. The role focuses on creating a unified Customer 360 view, enabling segmentation, activation, and data-driven insights while collaborating closely with Data Engineering teams.
Key Responsibilities
Design and maintain Customer 360 data models within the CDP
Implement identity resolution (customer matching and merging logic)
Develop and manage customer segmentation (e.g., VIP, churn, lifecycle stages)
Enable data activation across CRM and engagement platforms
Ensure data quality and validation from upstream systems
Prepare clean, structured datasets to support AI/ML use cases
Enforce data governance, consent management, and access controls
Collaborate with Data Engineers on data ingestion, transformation, and pipelines
Build custom LLM-based solutions where applicable
Required Skills
Robust proficiency in SQL (mandatory)
Hands-on experience with CDP platforms (Salesforce Data Cloud preferred)
Expertise in customer data modeling and Customer 360 concepts
Knowledge of identity resolution and data matching techniques
Experience working with data pipelines and integration teams
Experience
6+ years of experience in CDP, data platforms, or CRM data roles
Proven experience handling large-scale customer data settings
Nice to Have
Experience within the Salesforce ecosystem
Understanding of ETL/ELT pipelines
Domain experience in hospitality, gaming, or retail
Exposure to Kafka / real-time streaming technologies