Assistant Marketing Manager - Eye Care Hospital

Department

Marketing & Business Development

Reporting To

Centre Manager

Job Summary

The role requires robust leadership, hospital marketing expertise, relationship-building skills, and the ability to execute patient acquisition strategies across doctors, corporates, camps, institutions, and community outreach programs.

Key ResponsibilitiesBusiness Growth & Patient Acquisition
Develop and implement marketing strategies to increase OPD registrations and hospital footfall.
Generate recent business opportunities through referral doctors, optical partners, corporates, schools, NGOs, and health camps.
Plan and execute local area marketing and promotional activities for patient acquisition.
Increase awareness of eye care services including cataract, retina, LASIK, glaucoma, pediatric ophthalmology, and optical services.
Coordinate outreach programs, screening camps, and community awareness initiatives.

Team Handling & Coordination
Supervise and guide the marketing executives and field staff.




Assign targets and monitor team performance regularly.
Conduct team meetings, training sessions, and performance reviews.
Ensure proper coordination between marketing, reception, counselors, and operations teams.

Doctor & Referral Relationship Management
Build and maintain relationships with ophthalmologists, general physicians, optometrists, and referral partners.
Develop corporate tie-ups and institutional partnerships to increase patient inflow.
Maintain regular follow-ups with referral sources to strengthen business relationships.

Marketing & Promotions
Support digital marketing campaigns, social media promotions, and branding activities.
Coordinate hospital events, awareness drives, and patient engagement programs.
Monitor competitor activities and market trends in the eye care segment.

Reporting & Analysis
Track OPD growth, conversion ratios, camp performance, and revenue generation.
Prepare

📌 Asst Marketing Manager Lucknow (India)
🏢 Riti Wellness and Healthcare
📍 India