- Monitor and manage route-wise bus fares and pricing across different services.
- Analyze seat occupancy, booking trends and demand to recommend appropriate pricing.
- Track competitor fares and market pricing across major routes.
- Develop pricing strategies for peak season, weekends, holidays and low-demand periods.
- Work closely with the Sales, OTA, Operations and Marketing teams to maximize revenue.
- Monitor online ticket inventory, booking patterns and fare changes.
- Identify routes/services where pricing adjustments can improve occupancy and revenue.
- Prepare daily/weekly pricing, sales and revenue performance reports.
- Analyze historical sales data to identify demand patterns and pricing opportunities.
- Support promotional pricing, discounts and special offers while maintaining profitability.
- Track the performance of different fares, routes and campaigns.
- Coordinate with OTA partners and internal teams regarding fare and inventory updates.
- Maintain accurate pricing databases and MIS reports using MS Excel/Google Sheets.
- Provide recommendations to management on pricing, sales and revenue improvement.