Function

Digital Marketing / Growth Engagement: Part-time (approx. 10 hours per week)

Compensation: ₹15,000 – ₹20,000 per month (based on experience and demonstrated results)

Reports to: Founder

About the role

We are looking for a Personal Branding Specialist who can build, strengthen, and manage the qualified brands of founders, business leaders, consultants, entrepreneurs, and subject-matter experts.

The role goes beyond social media posting. The specialist will be responsible for understanding an individual's expertise, personality, audience, and business objectives, and translating them into a distinctive and credible personal brand.

The ideal candidate should combine brand strategy, storytelling, content strategy, social media, campaign management, reputation building, and analytics to increase visibility, authority, engagement, and business opportunities.

Personal Brand Strategy

- Conduct personal brand discovery and positioning exercises.
- Understand the client's expertise, experience, personality, values, audience, and long-term goals.
- Develop a clear personal brand positioning, value proposition, brand voice, messaging framework, and communication style.
- Identify areas in which the individual can establish thought leadership.
- Conduct competitor and peer benchmarking to identify positioning opportunities.
- Maintain consistency of the personal brand across digital and offline platforms.

Content Strategy & Storytelling

- Develop content pillars aligned with the individual's expertise and target audience.
- Build monthly and quarterly content calendars.
- Convert the client's knowledge, experiences, opinions, and insights into compelling content.
- Develop thought-leadership content including:
- LinkedIn posts
- Articles
- Blogs
- Short-form videos
- Reels
- Carousels
- Newsletters
- Case studies
- Personal stories
- Speaking content
- Use storytelling techniques to make professional content engaging, relatable, and memorable.
- Ensure content maintains the individual's authentic voice rather than appearing overly corporate or generic.

Social Media & Digital Presence

- Manage and optimize professional profiles across relevant platforms such as LinkedIn, Instagram, YouTube, X, and other appropriate channels.
- Improve profile positioning, headlines, biographies, descriptions, featured content, and calls-to-action.
- Develop strategies to increase relevant followers, engagement, reach, and professional influence.
- Identify platform-specific content formats and emerging opportunities.




- Coordinate publishing schedules and content distribution.

Campaign Management

- Plan and execute personal-brand campaigns around:
- Thought leadership
- Product or service launches
- Events
- Speaking engagements
- Workshops and webinars
- Book launches
- Media appearances
- Lead-generation initiatives
- Community-building activities
- Define campaign objectives, target audiences, messaging, channels, timelines, and expected outcomes.
- Coordinate organic, earned, collaborative, and where relevant, paid promotional activities.
- Conduct campaign reviews and optimize campaigns based on performance data.

KPI & Performance Management
- Establish appropriate KPIs for personal branding initiatives.
- Monitor metrics including:
- Reach
- Impressions
- Engagement rate
- Profile views
- Audience growth
- Video views and retention
- Click-through rate
- Website traffic
- Enquiries
- Leads
- Consultation bookings
- Event registrations
- Speaking invitations
- Media mentions
- Share of voice
- Lead-to-client conversion
- Prepare monthly or campaign-level performance reports.
- Translate analytics into actionable recommendations.
- Continuously improve content and campaigns through experimentation and A/B testing.

Thought Leadership & Authority Building

- Identify topics and conversations where the individual can establish authority.
- Develop opinion-led and insight-driven content rather than relying only on promotional content.
- Identify opportunities for podcasts, interviews, panels, webinars, conferences, guest articles, collaborations, and industry conversations.
- Help clients develop signature ideas, frameworks, stories, presentations, and speaking topics.
- Build a consistent body of intellectual content around the client's area of expertise.

Reputation & Relationship Management

- Monitor digital conversations and mentions related to the individual's brand.
- Help maintain a professional and credible online reputation.
- Identify meaningful networking and collaboration opportunities.
- Recommend engagement strategies with industry leaders, communities, customers, and potential partners.
- Support appropriate responses to comments,



discussions, and reputation-sensitive situations.

Personal Brand Research

- Research industry developments, audience interests, competitors, influencers, and emerging conversations.
- Identify content gaps and opportunities.
- Monitor relevant trends without compromising the long-term positioning of the personal brand.
- Understand changes in platform algorithms, content formats, and audience behaviour.

Required Skills The candidate should have strong knowledge of:

- Personal branding
- Brand strategy and positioning
- Content strategy
- Storytelling and copywriting
- Social media marketing
- Thought-leadership development
- Campaign planning and management
- Marketing funnels
- Audience segmentation
- Digital analytics and KPI tracking
- Basic lead-generation strategy
- Reputation management
- Competitor and audience research
- Presentation and communication strategy

Preferred Digital Skills

Working knowledge of tools such as:

- LinkedIn
- Instagram
- YouTube
- Meta Business Suite
- Google Analytics
- Google Search Console
- Canva
- Social media scheduling tools
- CRM and lead-management platforms
- Email marketing platforms
- AI-assisted content and research tools
- Analytics and reporting dashboards
- Experience with digital advertising platforms such as Meta Ads or Google Ads is an advantage, although advanced media-buying expertise is not mandatory.

Key Competencies The ideal candidate should demonstrate:

- Strong strategic thinking
- Excellent written and verbal communication
- Storytelling ability
- Creativity
- Analytical thinking
- Research capability
- Understanding of human behaviour and audience psychology
- Strong attention to detail
- Ability to manage multiple campaigns and content schedules
- Ability to understand senior professionals and translate their expertise into compelling communication
- Ability to balance authenticity with strategic brand positioning

Qualifications

- Bachelor's or Master's degree in Marketing, Communications, Branding, Journalism, Media, Business, or a related discipline.
- Relevant certifications in digital marketing, branding, content marketing, social media, or analytics are desirable.
- Approximately 4 to 5 years of relevant experience in personal branding, digital marketing, content strategy, social media, communications, PR, or brand management is preferred.
- Exceptional candidates with a strong personal-branding portfolio may be considered regardless of formal qualifications.

📌 Personal Brand Strategist (Kochi)
🏢 The Digital Tantra
📍 Kochi