Company Description Catalysts is a marketing company that blends data-driven insights with creative storytelling to help brands unlock their full potential. The team focuses on crafting marketing strategies that not only reach audiences but also create meaningful connections. Catalysts partners with both startups and established brands, supporting growth and brand elevation in a dynamic digital workplace.

The company values collaboration and co-creation, working closely with clients to build impactful marketing campaigns that stand out.

Role Description The Performance Marketing Specialist is a full-time, on-site role based in Bengaluru. This role involves planning, executing, and optimizing performance marketing campaigns across digital channels to drive customer acquisition, engagement, and revenue. The specialist will conduct market and audience research, manage ad platforms, analyze campaign performance, and report on key metrics to inform strategy.

Day-to-day tasks include collaborating with marketing and sales teams, refining targeting and messaging, managing budgets and bids, and testing new approaches to improve return on investment. The role also requires ongoing monitoring of trends and competitor activities to enhance campaign effectiveness.

Qualifications

- Strong Communication skills to convey insights clearly and collaborate effectively with cross-functional teams.
- Market Research capabilities to analyze audiences, trends, competitors, and channel performance.
- Sales and Customer Service orientation to understand customer journeys and optimize campaigns for conversions and retention.
- Marketing Strategy skills to plan, execute, and refine performance marketing initiatives aligned with business goals.
- Experience with digital advertising platforms (e.g., Google Ads,



Meta Ads, LinkedIn Ads) and performance metrics such as CPC, CPA, ROAS.
- Proficiency in analytics tools (e.g., Google Analytics, campaign dashboards) and comfort working with data and spreadsheets.
- Ability to work on-site in Bengaluru, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.ABOUT CATALYSTS Catalysts is a Bangalore-based performance marketing agency - 5 years old, 70+ people, 50+ active clients, INR 500+ Crore in managed media spend. We run digital marketing for brands like Duroflex, Sleepyhead, Tally, TTK Prestige, Shoppers Stop etc. We won the DG+ Best Emerging Digital Agency award in 2024. THE ROLE You will manage paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads for our active clientele. The client mix includes D2C brands (performance-led, ROAS-focused), B2B SaaS companies (LinkedIn-heavy, pipeline-focused), EdTech brands (lead generation, CPL-sensitive) etc. You will be expected to think beyond execution - understanding the commercial objective behind every campaign, suggesting structural changes when performance demands it, and communicating clearly with clients about what is working, what is not, and why. WHAT YOU WILL DO • Google Ads - Full Stack - Manage Search, Performance Max, Display,



UAC and YouTube campaigns. You structure accounts well - proper campaign and ad group architecture, tight keyword themes, systematic negative keyword management, and bid strategies matched to the client's funnel stage. • Meta Ads - Performance and Awareness - Build and optimise campaigns across campaign objectives - Lead Generation, Conversions, and Traffic. You understand audience layering (custom audiences, lookalikes, broad with signals), creative fatigue diagnosis, and how to structure creative testing methodically. • LinkedIn Ads - B2B and ABM - Run Sponsored Content, Message Ads, and Lead Gen Forms for B2B clients. You understand ABM (Account-Based Marketing) targeting - company list uploads, job title and function targeting, and how to structure a LinkedIn campaign for pipeline generation rather than just brand awareness. • Budget Management and Pacing - Own the day-to-day budget across accounts. You pace spend to avoid end-of-month underspend or overspend, flag anomalies early, and reallocate across campaigns based on live performance - not just what the plan originally said. • Reporting and Client Communication - Produce weekly performance summaries and monthly strategic reviews. You explain metrics in business terms - revenue impact, pipeline contribution, CPL vs quality of lead - not just channel metrics. You are comfortable presenting data that shows underperformance with a clear plan. • Creative and Landing Page Intelligence - While you do not produce creative, you brief it and you review it for performance. You know what makes a good ad headline, why a landing page is leaking conversions, and how to give actionable feedback to a design team.

📌 Performance Marketing Specialist (Bengaluru)
🏢 Catalysts
📍 Bengaluru