Roles and Responsibilities

Performance Marketing Manager

Job Overview

We are looking for a results-driven Performance Marketing Manager to lead and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other performance marketing platforms. The ideal candidate will be responsible for driving customer acquisition, conversions, revenue growth, and overall marketing ROI through data-driven strategies.

The candidate should have robust expertise in paid media, campaign optimization, analytics, audience targeting, conversion tracking, and performance reporting.

Key Responsibilities

- Develop and execute performance marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital platforms.
- Plan, launch, manage, and optimize campaigns across Search, Display, Shopping, Video, Social, and re marketing channels.
- Own campaign budgets, performance targets, CAC/CPA, ROAS, conversion rates, and revenue goals.
- Conduct keyword research, audience research, competitor analysis, and market research to identify growth opportunities.
- Create and manage audience segmentation, retargeting, lookalike audiences, and customer acquisition campaigns.
- Continuously optimize campaigns based on performance data to improve CTR, CPC, CPA, conversion rate, ROAS, and overall ROI.
- Develop and execute A/B tests for ad creatives, copy, landing pages, audiences, bidding strategies, and campaign structures.
- Work closely with creative, content, sales, product, and business teams to develop high-performing marketing campaigns.
- Monitor campaign performance and identify opportunities to scale successful campaigns while controlling acquisition costs.




- Ensure accurate implementation and monitoring of conversion tracking, pixels, events, UTM parameters, and analytics.
- Analyze customer acquisition funnels and identify areas for improving conversion and revenue.
- Prepare regular performance reports and present actionable insights to management.
- Stay updated on changes in advertising platforms, algorithms, attribution models, privacy regulations, and digital marketing trends.
- Manage relationships with external agencies, freelancers, and platform representatives where required.
- Forecast campaign performance, budgets, leads, conversions, and revenue to support business planning.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-6 years of experience in performance marketing, paid media, digital advertising, or growth marketing.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing significant digital advertising budgets and delivering measurable business results.
- Robust understanding of ROAS, ROI, CAC, CPA, CPL, CTR, CPC, conversion rate, LTV, and attribution.
- Experience with Google Analytics 4, Google Tag Manager, Meta Business Manager/Ads Manager, and conversion tracking.




- Strong analytical and problem-solving skills with the ability to turn data into actionable marketing strategies.
- Experience with Excel/Google Sheets and marketing dashboards/reporting tools.
- Strong understanding of landing-page optimization, conversion funnels, remarketing, and customer acquisition.
- Excellent communication, project management, and stakeholder management skills.

Preferred Qualifications
- Google Ads and/or Meta Blueprint certifications.
- Experience with e-commerce, D2C, SaaS, fintech, education, real estate, or other performance-driven businesses.
- Experience with platforms such as LinkedIn Ads, YouTube Ads, Amazon Ads, or other programmatic/performance channels.
- Familiarity with CRM platforms and marketing automation.
- Experience working with attribution and analytics tools.
- Strong understanding of SEO, content marketing, and full-funnel digital marketing.

Key Performance Indicators (KPIs)
- Revenue generated through paid marketing channels
- ROAS and overall marketing ROI
- Customer acquisition cost (CAC)
- Cost per acquisition/lead (CPA/CPL)
- Conversion rate
- Qualified leads and customer volume
- Campaign scalability and budget efficiency
- Customer lifetime value (LTV)
- Website and landing-page conversion rate
- Growth in new customers and revenue

What Were Looking For Were looking for someone who is highly analytical, commercially minded, and execution-oriented — someone who can move beyond simply managing ad campaigns and take ownership of business outcomes. The ideal candidate should be comfortable working with data, experimenting rapidly, scaling winning campaigns, and continuously finding new opportunities for growth.

📌 Performance Marketing Manager (New Delhi)
🏢 Langma School of languages
📍 New Delhi