Location: Bangalore On-site

Experience: 5+ years

Function: Brand Marketing & Communications

About Bambrew

Bambrew is a deep-tech material science company building plant-based, biodegradable alternatives to single-use plastic - serving both B2B and D2C customers. We're looking for someone who can own performance marketing end-to-end and turn spend into measurable growth.

The Role

We're hiring a Performance Marketing Manager to own paid and lifecycle channels across WhatsApp, Meta, Google, and email. You'll be the person who takes a campaign from targeting logic to creative briefs to daily optimization to ROAS reporting - with minimal handholding.

This is a highly execution-driven, numbers first role. If you love dashboards more than decks, this is for you.

What You'll Own

Meta Ads (Facebook & Instagram)

- Campaign strategy, audience building, A/B testing of creatives and copy
- Budget allocation and bid optimization across funnel stages (awareness, consideration, conversion)
- Retargeting and lookalike audience strategy
- Working with design/content to brief and iterate on ad creatives

Google Ads

- Search, Shopping, Performance Max, and Display campaigns
- Keyword strategy, negative keyword management, Quality Score optimization
- Landing page conversion tracking and CRO inputs

WhatsApp Marketing

- Broadcast strategy and segmentation (via tools like WATI, Interakt, or similar)
- Template creation and approval management
- Automation flows (abandoned cart, order updates, re-engagement)

Email Marketing

- Campaign and flow setup (we currently use Brevo)




- List segmentation, A/B testing subject lines/content, deliverability management
- Lifecycle sequences: welcome series, nurture, win-back, post-purchase

Cross-Channel

- UTM hygiene, tracking setup (GA4, Meta Pixel, conversion APIs)
- Weekly/monthly performance reporting with explicit ROAS, CAC, and LTV metrics
- Budget planning and pacing across channels
- Staying on top of platform updates, auction dynamics, and iOS/privacy changes that affect tracking

What You Bring

- 3+ years of hands-on performance marketing experience, ideally across both B2B and D2C, or e-commerce
- Proven experience managing Meta Ads Manager and Google Ads independently
- Working knowledge of WhatsApp marketing platforms and email marketing tools (Brevo, Klaviyo, Mailchimp, or similar)
- Strong grip on GA4, UTM tracking, and basic funnel/conversion analytics
- Comfort with numbers - you should be able to read a dashboard and tell us what to fix
- A result-oriented mindset: you obsess over CAC, ROAS, and conversion rates
- Ability to brief creative teams with data-backed rationale (what's working, what's not)
- Bonus: experience with marketplace ads (Amazon/Flipkart Ads), SEO fundamentals, or CRM tools

What Makes Someone Great Here

- You test fast, fail fast, and don't fall in love with a campaign that isn't converting
- You can go from "let's boost awareness" to a full funnel plan without needing it spelled out
- You're equally comfortable talking numbers with founders and briefing designers on creative direction

📌 Performance Marketing Manager (Bengaluru)
🏢 Bambrew
📍 Bengaluru