Job Role: Performance Marketing Lead

Location: Bengaluru, Karnataka | In office

Employment Type: Full-time

Experience: 2.5–4 years

About LIT School

LIT School is a new-age, industry-driven experiential learning institution built for the next generation of creators, marketers and entrepreneurs. With real-world challenges, leading industry exposure and a fast-growing ecosystem, LIT offers an energetic environment where ambitious learners get to build, experiment and create meaningful impact.

Role Overview

We are looking for a data-driven Performance Marketing Lead to manage and scale paid acquisition across Meta Ads and Google Ads. The role requires strong hands-on campaign expertise, analytical thinking, and ownership of campaign performance, lead quality, experimentation, and reporting.

Join a lively, high-growth organisation where you will have the opportunity to shape performance marketing strategy, experiment rapidly, and contribute directly to the next phase of scale.

Key Responsibilities

- Own and scale paid campaigns across Meta Ads and Google Ads.
- Manage budgets, bids, audiences, placements, creatives, and campaign structures.
- Track and improve key metrics including CTR, CPC, CPL, CPA, conversion rates, lead quality, and ROI.
- Analyze campaign and funnel performance to identify growth opportunities and performance gaps.
- Plan and execute A/B tests across creatives, audiences, messaging, and landing pages.




- Work closely with creative and content teams on performance-led creative strategy and briefs.
- Improve landing pages and lead journeys through CRO initiatives.
- Ensure accurate tracking through GA4, GTM, Meta Pixel, CAPI, and other conversion-tracking tools.
- Build performance reports and translate data into clear insights and actionable recommendations.
- Guide and support performance marketing executives or associates where required.

Required Skills & Qualifications

- 2.5–4 years of experience in performance marketing, paid media, or digital acquisition.
- Strong hands-on experience with Meta Ads and Google Ads.
- Strong understanding of campaign optimization, audience targeting, lead generation, and remarketing.
- Working knowledge of GA4, GTM, Meta Pixel, CAPI, and conversion tracking.
- Strong analytical and problem-solving skills.
- Proficiency in Excel or Google Sheets for reporting and campaign analysis.
- Experience with A/B testing and performance-driven creative optimization.
- Good communication and cross-functional collaboration skills.

Preferred Qualifications

- Experience in EdTech, education, high-ticket lead generation, or startups.
- Understanding of CRO, landing-page optimization, CRM, and offline conversion tracking.
- Experience mentoring or guiding junior performance marketing team members.

📌 Performance Marketing Lead (Bengaluru)
🏢 The LIT School
📍 Bengaluru