We are looking for a Performance Marketing Executive with 2–3 years of hands-on experience in managing, optimizing, and scaling paid advertising campaigns across Google Ads and Meta Ads.

Key Responsibilities:

- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads.

- Manage Google Search, Display, and Performance Max (PMax) campaigns.

- Conduct keyword research, audience research, and competitor analysis.

- Monitor campaign performance, including CPC, CTR, CPA, conversions, ROAS, and ROI.

- Manage campaign budgets and optimize spending for maximum returns.

- Create, test, and optimize ad copies, creatives, audiences, and campaign strategies.

- Analyze campaign data and identify opportunities to improve lead quality and conversions.

- Set up and monitor conversion tracking and campaign performance metrics.

- Prepare regular performance reports with actionable insights.

- Coordinate with creative and content teams for campaign requirements.

- Stay updated with Google Ads, Meta Ads,



and the latest performance marketing trends.

Requirements:

- 2–3 years of experience in Performance Marketing/PPC.

- Strong hands-on experience with Google Ads, Performance Max (PMax), and Meta Ads.

- Good understanding of paid search, paid social, keyword research, bidding, audience targeting, and conversion optimization.

- Experience in managing campaign budgets and performance targets.

- Strong analytical and problem-solving skills.

- Good communication and reporting skills.

- Ability to manage multiple campaigns and meet performance goals.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Versatile schedule

Ability to commute/relocate

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Experience

- Google ads and meta ads : 2 years (Preferred)

Work Location: In person

📌 Performance Marketing Executive (Sahibzada Ajit Singh Nagar)
🏢 Base2Brand Infotech
📍 Sahibzada Ajit Singh Nagar