Role: Performance Marketing & Creative Strategist

Company: SamSha Marketing

Employment Type: Part-Time Contract

Working Days: Monday to Saturday

Working Hours: 4.5 hours per day

Monthly Compensation: ₹10,000

About the Role

SamSha Marketing is looking for a Performance Marketing & Creative Strategist to manage advertising campaigns for assigned clients and drive measurable business outcomes, including qualified leads, sales, revenue and improved campaign profitability.

The ideal candidate should combine performance marketing expertise with strong creative thinking, client communication and data-driven decision-making.

Key Responsibilities

Campaign Management

- Plan, create, launch and manage performance marketing campaigns.
- Set up campaign structures, targeting, audiences, budgets and objectives.
- Monitor campaigns regularly and implement necessary optimisations.
- Identify underperforming campaigns, ad sets, audiences and creatives, and take corrective action.

Performance & Revenue Growth
- Work towards the agreed performance objectives for assigned clients.
- Focus on generating qualified leads, sales, revenue and other relevant business outcomes.
- Monitor key metrics, including ROAS, CPA, CPL, CTR, conversion rate, sales and campaign profitability.
- Use campaign data to improve overall marketing performance.

Creative Strategy

- Develop creative strategies based on the target audience, product or service, market positioning and campaign objectives.
- Create hooks, concepts, messaging angles, offers and testing recommendations.
- Share relevant creative references and briefs with the design and creative teams.
- Research competitors, market trends,



advertising trends and high-performing creative approaches.
- Coordinate with the creative team to ensure campaigns receive the required assets on time.

Client Communication

- Maintain professional and timely communication with assigned clients.
- Share campaign updates, performance insights and recommendations.
- Understand client concerns and coordinate with internal teams to provide appropriate solutions.
- Maintain positive client relationships and support client retention.

Team Coordination

- Communicate campaign requirements clearly to the relevant internal teams.
- Provide briefs, references, feedback and instructions when required.
- Participate in internal discussions and meetings for assigned clients.
- Ensure campaign updates, client concerns and action points are communicated promptly.

Reporting & Analysis
- Regularly review campaign and business performance.
- Prepare or contribute to client performance reports.
- Identify performance trends, opportunities and challenges.
- Provide actionable recommendations based on campaign data.

Performance Expectations

- Effective campaign creation and optimisation.
- Consistent focus on qualified leads, sales and revenue.
- Robust creative strategy, research and testing.
- Accurate performance analysis and reporting.
- Professional client communication and relationship management.
- Timely internal coordination and execution.
- Active contribution towards achieving an 80% client-retention target.

To Apply

Please share your CV, portfolio, relevant campaign results and examples of performance marketing or creative strategy work on [email protected]

📌 Performance Marketing and Creative Strategist (Mumbai)
🏢 Samsha
📍 Mumbai