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Company: Roots Technology

Location: Gwalior, Madhya Pradesh

Job Type: Full-Time

Experience: 1–3 Years

About the Role

We are looking for a performance marketer who can plan, execute, monitor, and optimize paid marketing campaigns to generate quality leads, conversions, and business growth.

Key Responsibilities

- Plan and manage performance marketing campaigns across Google Ads, Meta Ads, and other platforms.
- Conduct keyword, audience, competitor, and market research.
- Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, and conversions.
- Optimize campaigns to improve ROI and reduce acquisition costs.
- Create and test different ad copies, creatives, audiences, and landing pages.
- Set up and monitor conversion tracking and campaign analytics.
- Prepare regular performance reports and provide actionable insights.
- Coordinate with the content, design, and sales teams for campaign execution.
- Stay updated with the latest trends, tools, and changes in digital advertising platforms.

Requirements





- 1–3 years of experience in performance marketing/digital marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Good understanding of Google Analytics, conversion tracking, and campaign reporting.
- Strong analytical and problem-solving skills.
- Ability to manage advertising budgets effectively.
- Good communication and reporting skills.

Preferred Skills Google Ads | Meta Ads | Google Analytics | Conversion Tracking | Lead Generation | Remarketing | A/B Testing | ROI/ROAS Optimization

What We Offer

- Market-competitive salary based on experience and performance.
- Growth and learning opportunities.
- Supportive and professional work environment.
- Performance-based incentives.

Work Location: On the road If you are interested in this opportunity, please share your updated CV on (phone hidden) so we can proceed with the next steps.

📌 Performance marketer (Gwalior)
🏢 Rootstechnology
📍 Gwalior