Performance Marketer

Company: IZGGI Mercado Private Limited

Employment Type: Full-Time | In-House

Location: New Delhi

Experience: 2–4 Years

Department: Growth & Marketing

About IZGGIIZGGI is a growing fashion and lifestyle brand focused on building a strong digital-first presence and delivering products that customers love.

We are looking for a Performance Marketer to join our in-house team and take ownership of our paid marketing efforts across platforms. This role is ideal for someone who is highly data-driven, commercially minded, and comfortable taking complete ownership of campaign performance.

The RoleAs a Performance Marketer, you will be responsible for planning, executing, optimizing, and scaling paid acquisition campaigns with a strong focus on profitable growth and revenue generation.

You will work closely with the Creative, Growth, E-commerce, and Management teams to turn data and insights into campaigns that acquire customers efficiently and scale revenue.

Key Responsibilities1. Paid Advertising

- Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads.
- Manage campaign budgets and allocate spending based on performance.
- Build and manage prospecting, retargeting, and customer acquisition campaigns.
- Continuously test audiences, creatives, offers, placements, and campaign structures.
- Identify opportunities to scale high-performing campaigns while maintaining profitability.
- Monitor campaign performance and take corrective action when performance declines.

- Performance & Growth
- Own key performance metrics including ROAS, CAC, CPA, CTR, CPC, CPM, CVR, AOV, and revenue.
- Track and improve overall customer acquisition efficiency.
- Understand the difference between platform-level ROAS and actual business profitability.
- Analyse new vs. returning customer performance.
- Work towards improving the overall Marketing Efficiency Ratio (MER).
- Identify growth opportunities across products, audiences, campaigns, and channels.

- Creative Testing

- Work closely with the Creative Team to develop performance-driven ad concepts.
- Identify winning creative angles, hooks, formats, products, and messaging.
- Establish a structured creative testing process.




- Analyse creative-level performance and provide actionable feedback to the creative team.
- Continuously refresh creatives to prevent ad fatigue.

- Analytics & Reporting

- Monitor daily, weekly, and monthly campaign performance.
- Prepare regular performance reports with clear insights and action points.
- Analyse campaign, product, audience, and customer-level data.
- Use GA4, Shopify Analytics, Meta Ads Manager, Google Ads, and spreadsheets to analyse performance.
- Maintain accurate UTM and campaign tracking.
- Identify tracking or attribution issues and coordinate with relevant teams to resolve them.

- Conversion Optimization

- Analyse the complete customer journey from ad → landing page → product page → checkout → purchase.
- Identify conversion drop-offs and recommend improvements.
- Work with the E-commerce/Technology team on landing-page and website optimization.
- Test offers, product positioning, landing pages, and other conversion opportunities.

- D2C & Commercial UnderstandingThe candidate should understand the commercial side of performance marketing, including:

- Customer Acquisition Cost (CAC)
- Average Order Value (AOV)
- Contribution Margin
- Break-even ROAS
- Customer Lifetime Value (LTV)
- Repeat Purchase Rate
- COD vs. prepaid performance
- RTO impact
- New vs. returning customers
- Overall profitability

The objective is not simply to generate sales, but to generate profitable and sustainable growth. Required Skills

- 2–4 years of hands-on experience in Performance Marketing.
- Strong experience with Meta Ads Manager.
- Strong understanding of Google Ads.
- Experience working with D2C / e-commerce brands is highly preferred.
- Strong analytical and numerical skills.
- Good understanding of GA4 and Shopify Analytics.
- Experience with conversion tracking, pixels, events, and attribution.




- Strong Excel/Google Sheets skills.
- Ability to interpret data and turn insights into actions.
- Strong understanding of digital marketing funnels.
- Excellent communication and problem-solving skills.

- Preferred Qualifications

- Experience managing a significant monthly advertising budget.
- Experience scaling a D2C/fashion/e-commerce brand.
- Experience with Performance Max and Google Shopping.
- Understanding of Meta Pixel, Conversions API, and server-side tracking.
- Experience with A/B testing and CRO.
- Experience working closely with creative teams.
- Experience with marketing dashboards and reporting tools.

What We Are Looking ForWe are looking for someone who:
- Thinks in numbers and outcomes, not just activities.
- Takes ownership of campaign performance.
- Can explain why a campaign is working or failing.
- Is comfortable experimenting and testing new ideas.
- Understands that high ROAS does not always mean high profitability.
- Can work independently and make data-backed decisions.
- Moves quickly and adapts to changing performance.
- Wants to build and scale something rather than simply manage an existing account.

Key Performance IndicatorsYour performance will primarily be evaluated on:
- Revenue generated through paid channels
- CAC / CPA
- ROAS
- Marketing Efficiency Ratio (MER)
- Conversion Rate
- AOV
- New Customer Acquisition
- Contribution to overall profitable growth
- Quality and speed of campaign optimization
- Creative testing velocity and learnings

Why Join IZGGI?
- Work directly with the core growth and management team.
- Own a meaningful part of the brand's growth journey.
- Build and execute strategies rather than simply follow an agency's plan.
- Work closely with creative, e-commerce, and technology teams.
- Chance to take significant ownership as the brand scales.

ApplicationCandidates should share their CV along with details of the brands/accounts they have managed, approximate monthly ad spend handled, and key performance results achieved.

Candidates who can demonstrate actual revenue growth, efficient customer acquisition, and successful scaling of campaigns will be strongly preferred.

📌 Performance Marketer (New Delhi)
🏢 Izggi
📍 New Delhi