Company: B-Tech Digital Agency Location: Coimbatore Job Type: Full time Experience: 0– Years Preferred About the Role B-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management. The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a strong focus on generating quality leads and measurable results for clients.

Roles & Responsibilities - Plan, create and manage Facebook & Instagram (Meta) Ad campaigns

- Handle Lead Generation, Traffic, Engagement and Conversion campaigns
- Research and create relevant target audiences, custom audiences and retargeting audiences
- Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROI
- Perform A/B testing on creatives, ad copy, audiences and campaign strategies
- Identify winning campaigns and scale them effectively
- Coordinate with the Graphic Design & Content Team for ad creatives
- Manage clients' Facebook & Instagram social media accounts
- Plan and maintain social media content calendars
- Monitor campaign budgets and daily ad spend
- Analyse lead quality and campaign performance
- Prepare weekly/monthly performance reports
- Provide recommendations to improve client campaign results
- Stay updated with Meta Ads trends, algorithm changes and digital marketing strategies Required Skills - Strong practical knowledge of Meta Ads Manager
- Facebook & Instagram Advertising




- Lead Generation Campaigns
- Audience Targeting & Retargeting
- Campaign Optimization
- A/B Testing
- Social Media Management
- Basic understanding of Meta Pixel and conversion tracking
- Ability to analyse campaign metrics and make data-driven decisions
- Good communication and team coordination skills Added Advantage Knowledge or experience in:
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Pixel / Conversion API
- Canva
- Landing Page Optimization
- Marketing Automation Candidate We Are Looking For We are looking for someone who is result-oriented rather than just task-oriented.

The candidate should understand: Ad Spend → Campaign → Leads → Lead Quality → Conversion → ROI Previous campaign results, portfolio or Meta Ads performance screenshots will be an added advantage. Performance KPIs Performance will primarily be evaluated based on:

- Cost Per Lead (CPL)
- Lead Quality
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Conversion Performance
- Campaign ROI / ROAS where applicable
- Budget Utilization
- Client Campaign Performance
- Reporting & Optimization Quality How to Apply Send your: Resume + Previous Campaign Portfolio / Results ? B-Tech Digital Agency, Coimbatore ? WhatsApp: (phone hidden)/(phone hidden) - Join B-Tech Digital Agency and turn ad spend into real business results.ith their audience, and achieve measurable results.

📌 PERFORMANCE MARKETER (Tirunelveli)
🏢 B-Tech Digital Agency
📍 Tirunelveli