Company Description ROI Mantra is a profit-focused digital marketing agency and Google All-Star award winner, with its delivery center based in Noida, India. As a certified Google Premier Partner, the agency specializes in data-driven strategies that enhance customer acquisition and revenue for clients worldwide. With a team of 100+ digital experts, ROI Mantra supports direct client projects and provides dedicated offshore resources for businesses and agencies.

The company delivers strategic, analytics-led media executions that drive strong top-line growth across sectors such as e-commerce, healthcare, education, NGOs, automotive, and multi-location businesses. Its services include SEO, PPC, social media marketing and optimization, content writing, web development, and specialized digital marketing solutions for startups and NGOs.

Role Description This is a full-time, on-site Paid Media (Google Ads) role based at ROI Mantra’s delivery center in Noida (Delhi NCR), India.

The Paid Media

Specialist will plan, build, and optimize Google Ads campaigns across search, display, shopping, and video to meet performance and ROI targets. Day-to-day responsibilities include conducting keyword and audience research, setting up ad groups and targeting, managing budgets and bids, and continuously testing ad creatives and landing pages. The role involves monitoring campaign performance, analyzing data, preparing regular reports,



and recommending improvements based on measurable outcomes.

Collaboration with internal teams (SEO, content, design, and account management) is key to aligning campaign strategies with client goals and ensuring consistent, high-quality delivery.

Qualifications

- Strong media planning skills, including budget allocation, forecasting, and performance optimization for Google Ads campaigns.
- Effective communication skills to collaborate with internal teams and present insights and recommendations to stakeholders.
- Solid marketing and new media knowledge, with a clear understanding of digital marketing funnels, PPC strategies, and audience targeting.
- Ability to conduct thorough research on keywords, competitors, and market trends to inform campaign strategy and execution.
- Hands-on experience managing Google Ads accounts, including search, display, shopping, and remarketing campaigns.
- Proficiency with analytics and reporting tools (e.g., Google Analytics, Google Tag Manager, Data Studio or equivalent dashboards).
- Detail-oriented approach with strong quantitative and analytical skills, and a focus on achieving performance KPIs.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Google Ads and/or Google Analytics certifications are highly desirable.
- Ability to work in office in Noida and thrive in a fast-paced, data-driven agency environment.

📌 Paid Media (Google Ads) (Noida)
🏢 ROI Mantra
📍 Noida