Key Responsibilities
Create, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
Conduct keyword research and competitor analysis.
Monitor campaign performance, CTR, CPC, conversions, and ROI.
Write effective ad copies and optimize landing page performance.
Manage bidding strategies and campaign budgets.
Perform A/B testing for ads and targeting strategies.
Generate performance reports and insights.
Coordinate with design/content teams for creatives and marketing campaigns.
Required Skills:
Basic to advanced knowledge of Google Ads & PPC campaigns.
Understanding of keyword research and audience targeting.
Knowledge of Google Analytics and Google Tag Manager is a plus.
Robust analytical and problem-solving skills.
Good communication and reporting skills.
Ability to work in a fast-paced workplace.
Preferred Qualifications
Certification in Google Ads is an advantage.
Experience in digital marketing agencies or lead generation campaigns preferred.
Freshers with strong Google Ads knowledge can also apply.
Benefits:
Competitive salary + incentives
Career growth opportunities
Hands-on experience with live campaigns
Supportive work workplace
Pay: ₹15,000.00 - ₹45,000.00 per month
Benefits:
Leave encashment
Paid sick time
Provident Fund