07 Sep
|
Time Kidz India
|
India
07 Sep
Time Kidz India
India
Job Title: Brand Manager - Maternity & Baby care Brand/s
Location: Delhi
Reporting To: Senior Management
About the Role
looking for an experienced and driven Brand Manager to lead key global brand/s in the Maternity & Baby carecategory. This role will be the single-point owner for the brand/s in India, responsible for driving sales growth, building brand equity, and acting as the primary liaison with the international brand principals.
Key Responsibilities
Brand Ownership & Strategy
Own the overall brand strategy and execution for the India market in alignment with global brand guidelines.
Develop annual brand plans, including sales forecasts, marketing calendars, and launch plans.
Ensure consistent brand positioning, messaging, and visual identity across all touchpoints.
Sales & Business Performance
Own and deliver agreed sales, revenue, and profitability targets for the brand.
Work closely with the sales team to drive distribution, channel performance, and key account growth.
Analyze market trends, competition,
and consumer insights to identify growth prospects.
Marketing & Communication
Work with Sales team to plan and execute ATL, BTL activations and trade marketing initiatives.
Drive demand generation among young mothers through relevant, insight-led campaigns.
Track marketing spends and ROI to ensure effective budget utilization.
Global Brand Liaison
Act as the key point of contact with the global brand team.
Coordinate on product launches, marketing initiatives, forecasts, and performance reviews.
Ensure timely and accurate sharing of reports, insights, and market feedback with brand principals.
Cross-Functional Coordination
Work closely with internal sales, marketing, supply chain, and finance teams to ensure seamless execution.
Coordinate product availability, launches, promotions, and communication plans.
Align internal stakeholders around brand priorities and timelines.
Reporting & Analytics
Monitor brand perf
📌 Brand Marketing Saket (India)
🏢 Time Kidz India
📍 India