Role & responsibilities

NATIONAL SALES HEAD

Position: National Sales Head

Industry: Apparel / Fashion / Garments / Retail

Locations: Chennai / Bangalore

Experience: 10–15 Years

Employment Type: Full-Time

Job Summary

We are looking for an experienced and highly driven National Sales Head to lead and expand the company's sales operations across India. The ideal candidate should have strong experience in the apparel, fashion, garment, lifestyle, or retail industry, with a proven track record of driving revenue growth, building high-performing sales teams, expanding distribution networks, and managing key business relationships.

The National Sales Head will be responsible for developing and executing the national sales strategy, achieving revenue and profitability targets, strengthening market presence, and driving sustainable business growth across multiple regions and channels.

Key Responsibilities

National Sales Strategy & Business Growth

- Develop and implement the overall national sales strategy in line with the company's business objectives.
- Drive revenue growth, market expansion, profitability, and market share across India.
- Identify new business opportunities, markets, regions, and customer segments.
- Develop annual and quarterly sales plans, targets, and growth strategies.
- Monitor market trends, consumer preferences, competitor activities, and industry developments.

Sales & Distribution Management
- Lead sales operations across multiple regions and territories.
- Strengthen and expand the distribution, dealer, retailer, franchise, and channel partner network.
- Drive sales through appropriate channels, including general trade, modern trade, distributors, multi-brand outlets, exclusive brand outlets, and other relevant channels.
- Develop strategies to improve market penetration and geographical expansion.
- Ensure strong product availability and visibility across key markets.





Team Leadership & Performance Management
- Lead, mentor, and manage Regional Sales Managers, Area Sales Managers, and other sales team members.
- Set transparent sales targets and KPIs for regional and sales teams.
- Monitor team performance and drive productivity and accountability.
- Identify training and development requirements and build a high-performing sales organization.
- Conduct regular sales reviews and performance meetings.

Key Account & Customer Management
- Build and maintain strong relationships with key customers, distributors, channel partners, and strategic accounts.
- Negotiate commercial agreements, sales terms, and business partnerships.
- Ensure high levels of customer satisfaction and long-term business relationships.
- Resolve major commercial and operational issues affecting key accounts.

Sales Planning & Performance Monitoring
- Prepare and monitor sales forecasts, budgets, and business plans.
- Track achievement against sales targets and take corrective action where required.
- Analyze regional and channel-wise sales performance.
- Monitor key sales metrics including revenue, growth, market share, productivity, and profitability.
- Present regular MIS and business performance reports to senior management.

Cross-Functional Coordination
- Work closely with Marketing, Merchandising, Product, Supply Chain, Operations, Finance, and Retail teams.
- Provide market insights and customer feedback to support product planning and merchandising decisions.
- Ensure alignment between sales forecasts, inventory availability, and market demand.




- Support new product launches and promotional campaigns across markets.

Candidate Profile
- 10–15 years of progressive sales experience in the Apparel, Fashion, Garments, Lifestyle, Retail, or Consumer Products industry.
- Proven experience in leading sales operations at a national or multi-regional level.
- Strong understanding of the Indian apparel and fashion market.
- Experience in managing large sales teams and multi-location operations.
- Strong exposure to distribution management, channel sales, dealer/retailer management, and business development.
- Proven track record of consistently achieving aggressive revenue and growth targets.
- Excellent leadership, negotiation, communication, and stakeholder management skills.
- Strong analytical and strategic planning capabilities.
- Willingness to travel extensively across India.

Preferred Background Candidates from the following industries/companies will be preferred:
- Apparel & Fashion Brands
- Garment Manufacturing Companies
- Lifestyle & Retail Brands
- Ethnic Wear / Western Wear Brands
- Men's, Women's or Kids Apparel Brands
- Multi-Brand Apparel Retail
- Fashion Distribution Businesses

Key Skills
- National Sales Management
- Apparel Sales
- Fashion Retail
- Sales Strategy
- Business Development
- Channel Sales
- Distribution Management
- Dealer & Retailer Management
- Key Account Management
- Modern Trade
- General Trade
- Franchise Management
- Multi-Brand Outlets
- Team Leadership
- Revenue Growth
- Market Expansion
- Sales Forecasting
- P&L; Understanding
- Negotiation & Relationship Management

Education
- Bachelor's degree in Business, Marketing, Fashion, Retail Management, or a related field.
- MBA / PGDM in Sales, Marketing, or Business Management will be an added advantage.

Location

Chennai / Bangalore

Experience

10–15 Years

Preferred candidate profile

📌 National sales head- clothing industry (Bengaluru)
🏢 Stellar Talent Hr Consultancy Chennai
📍 Bengaluru