MINIMUM QUALIFICATIONS:
Bachelor's degree or equivalent practical experience.
8 years of experience in media analytics, advertising sales, digital media
and marketing, consulting, or financial analysis.
Experience working with partners to identify technical challenges and
prospects, and selling AdTech/MarTech solutions.
Experience working with partners to identify technical challenges and
opportunities and selling AdTech/MarTech solutions.
Experience quantifying return on investment (ROI) for advertising spend
using: experimental methods (e.g., A/B testing, Geo experiments, User lift
experiments), or advanced attribution (e.g., SKAN, MTA), or statistical
methods (e.g., Causal Inference, MMM, Statistical MTA).

PREFERRED QUALIFICATIONS:
Master's degree in quantitative field like Data Analytics, Economics or an
MBA with a focus on quantitative methods.
Experience in consulting directly with clients, advising on impact of
advertising on business outcomes, and building team-oriented partnerships
with external measurement vendors to align stakeholders and advocate for




optimal solutions.
Experience in 1PD strategies, customer data infrastructures, and Google’s
measurement ecosystem—including Google Analytics, Google Ads, tagging systems
(gTag, GTM, server-side GTM), and APIs (e.g., Data Manager API).
Understanding of brand and performance measurement frameworks, with
experience executing marketing experiments, incrementality testing, causal
impact, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
Knowledge of online (Search, Display, Video/CTV) and offline (TV, OOH)
advertising channels, brand analysis techniques, and the application of
up-to-date AI-powered marketing tools.

ABOUT THE JOB:

Google's Large Customer Sales (LCS) teams are strategic partners and industry
thought leaders to the world's leading brands and agencies. We continuously
challenge how customers think about their business and how Google can support
growth. We focus

📌 Measurement And Analytics Lead Gurugram
🏢 Google
📍 Gurugram