Job Title: Meme & Content Strategist

Company: Marque Berry

Location: Gurugram / Hybrid

Experience: 2–5 years

RoleWe are looking for a Meme & Content Strategist to lead the creative thinking behind our clients' meme and social media campaigns.

This person will sit between the client brief and the creative team — understanding what the brand wants to achieve, identifying the cultural prospect, developing the creative strategy and guiding the team to execute it.

You should be someone who can look at a campaign brief and say:

“Here's how we make this culturally relevant and make people talk about it.”

ResponsibilitiesStrategy

- Understand client objectives, audience and campaign brief.
- Develop meme/content strategy for campaigns.
- Identify relevant cultural moments, trends and conversations.

Creative Direction

- Lead brainstorming with meme creators and designers.
- Write/approve meme concepts, hooks and captions.
- Give clear creative briefs to creators.





Trend Intelligence

- Monitor Instagram, X, Reddit, YouTube and emerging platforms.
- Identify memes and trends before they become saturated.
- Track Bollywood, OTT, sports, celebrities, politics, Gen-Z culture and internet conversations.

Campaign Management

- Own the creative side of meme campaigns from brief → idea → execution → reporting.
- Work with campaign managers to understand distribution opportunities.
- Coordinate with meme pages, creators and influencers where required.

Requirements
- 2–5 years in content strategy, social media, meme marketing, creative strategy or advertising.
- Deep understanding of Indian internet culture.
- Strong understanding of why something becomes viral, not just what is trending.
- Excellent copywriting and storytelling skills.

📌 Meme & Content Strategist (Gurugram)
🏢 Marque Berry™
📍 Gurugram