Influencer & Creator Performance Manager (D2C - Health & Wellness)
About the Role
We are a quick-growing, performance-driven D2C health & wellness brand where every marketing
initiative is measured by revenue impact.
We are looking for an Influencer & Creator Performance Manager who understands that influencer
marketing is not about vanity metrics, it's about conversions, CAC efficiency, scalable UGC, and long-term
revenue contribution.
This role will own influencer-led revenue, UGC production for paid ads, and affiliate growth with transparent
ROI accountability.
Core Mandate (What You Will Own)
Influencer-driven revenue contribution
Cost per acquisition (CPA) from influencer channel
Cost per content asset (UGC efficiency)
Affiliate program performance
Performance-ready UGC library growth
ROI reporting & optimization
You will be accountable for measurable outcomes, not just collaborations.
Key Responsibilities
Revenue & Performance Ownership
Develop influencer strategies aligned with revenue and CAC targets
Track CPA, ROAS, AOV,
repeat purchase rate from influencer cohorts
Ensure every campaign has defined KPIs and profitability benchmarks
UGC as a Paid Media Engine
Source and manage creators to produce high-converting UGC for paid ads
Structure content with robust hooks, testimonials, objection handling & problem-awareness
Deliver a consistent pipeline of performance-ready creatives every month
Affiliate & Performance Creator System
Build and scale an affiliate-driven influencer ecosystem
Structure commission models aligned with contribution margin
Track and optimize revenue per influencer
Cost Efficiency & Negotiation
Negotiate usage rights, licensing, and whitelisting rights
Optimize cost per reel / cost per usable content asset
Maintain a frugal, ROI-first mindset in all partnerships
Attribution & Reporting
Track influencer performance using:
○ Coupon codes