Experience: 8–10 Years

Function: Media Planning

Location: Mumbai

Role Overview

We are looking for an experienced Media Planner with strong expertise in planning and executing media campaigns across TV, Print, and Radio. The ideal candidate should have a robust understanding of media markets, audience insights, campaign planning, and media measurement tools, with the ability to develop effective media strategies based on client objectives.

Key Responsibilities

- Develop and execute integrated media plans across TV, Print, and Radio based on client objectives and campaign requirements.
- Understand client briefs and translate them into effective media strategies and plans.
- Conduct audience, market, and competitive analysis to identify relevant media opportunities.
- Plan media spends, reach, frequency, GRPs/TRPs, impressions, and other relevant campaign metrics.
- Evaluate media vehicles and recommend the most effective platforms based on target audience and campaign objectives.
- Work closely with buying teams to ensure effective negotiation, implementation, and monitoring of media plans.
- Monitor campaign performance and provide regular analysis and optimization recommendations.
- Prepare media plans, post-campaign reports, presentations, and performance summaries.




- Work with research and media measurement tools to analyse audience behaviour and media consumption.
- Track industry trends, media developments, and changes in consumer behaviour.
- Coordinate with internal teams, clients, media partners, and vendors to ensure smooth campaign execution.
- Manage multiple campaigns and deadlines while maintaining accuracy in planning and reporting.

Desired Skills & Competencies
- 8–10 years of experience in media planning, preferably with an advertising/media agency.
- Strong hands-on experience in TV, Print, and Radio planning.
- Good understanding of media research, audience measurement, and campaign analytics.
- Knowledge of BARC and other relevant media research/planning tools.
- Strong understanding of GRP/TRP, reach, frequency, CPRP, cost efficiency, and media ROI.
- Strong analytical and numerical skills.
- Proficiency in MS Excel and PowerPoint.
- Good communication and presentation skills.
- Ability to manage multiple clients and campaigns simultaneously.
- Strong negotiation, coordination, and problem-solving skills.
- Ability to independently handle media planning assignments and interact with clients.

Interested candidate can share CV at [email protected]

📌 Media Planner (Mumbai)
🏢 R K SWAMY
📍 Mumbai