About the Role:
Key Responsibilities:
Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other digital channels.
Drive qualified lead generation through Search, Display, Video, Performance Max, Demand Gen, and Remarketing campaigns.
Conduct keyword research, competitor analysis, and audience targeting to maximize campaign performance.
Monitor and optimize bids, budgets, creatives, and targeting to improve lead quality and ROI.
Implement and manage conversion tracking using GTM, GA4, Meta Pixel, and related tools.
Partner with Sales teams to improve lead quality and conversion rates.
Optimize landing pages and conversion funnels to reduce CPL and improve campaign effectiveness.
Conduct A/B testing for creatives, messaging, audiences, and landing pages.
Build performance reports and provide actionable insights and recommendations.




Stay updated on digital marketing trends, platform updates, and industry best practices.

Required Skills:
Google Ads, Meta Ads, LinkedIn Ads, Bing Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking & Attribution
Lead Generation & Demand Generation
Remarketing & Retargeting
Campaign Optimization
Landing Page Optimization
A/B Testing
Performance Reporting & Analytics

Preferred Certifications:
Google Ads Certification
Google Analytics Certification
Meta Certified Digital Marketing Associate / Skilled

Key Success Metrics:
Marketing Qualified Leads (MQLs)
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Conversion Rate
Pipeline Contribution
Campaign ROI

📌 Performance Marketing Specialist Hyderabad
🏢 CloudAngles
📍 Hyderabad