Hiring: Senior PPC Manager

We are looking for a Senior PPC Manager who can take full ownership of paid marketing performance.

This is a leadership role where you will be responsible for driving strategy, managing a team, and delivering consistent, high-quality patient leads for healthcare clients. You will handle both strategy and execution with a strong focus on performance, scalability, and ROI.

Key Responsibilities

Team Leadership
Lead, train, and manage the Google Ads team:
Set transparent KPIs and track daily and weekly performance:
Conduct performance reviews and optimization discussions:
Ensure timely and high-quality campaign execution

Strategy and Planning
Build full-funnel paid marketing strategies for healthcare clients:
Plan campaigns based on services such as OPD, lab, and specialties:
Identify audience segments, keyword strategies, and targeting:
Allocate and optimize budgets for maximum ROI

Campaign Execution and Optimization
Create and scale Google Ads campaigns (Search, Display, YouTube):
Optimize campaigns for lead generation (CPL,



conversion rate):
Conduct A/B testing across ads, landing pages, and targeting:
Improve Quality Score, CTR, and conversion performance

Lead Quality and Performance
Ensure delivery of high-quality, conversion-ready leads:
Collaborate with the sales team to improve lead quality:
Identify funnel gaps and continuously optimize performance

Reporting and Insights
Share weekly and monthly performance reports:
Monitor campaigns using analytics tools:
Provide actionable insights for continuous improvement

Skills and Requirements

Technical Skills
Advanced expertise in Google Ads (Search, Display, YouTube):
Solid understanding of conversion tracking (GA4, Tag Manager):
Keyword research and competitor analysis:
Knowledge of landing page optimization:
Strong analytical and data interpretation skills

Leadership and Core Skills
Team handling and mentoring ability:
Robust decision-

📌 Senior Ppc Manager Kolkata
🏢 MfunL
📍 Kolkata