Key Responsibilities
Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max.
Conduct keyword research and competitor analysis to identify growth opportunities.
Monitor campaign performance and optimize bids, budgets, targeting, and ad creatives.
Track and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
Create compelling ad copies and collaborate with designers for creative assets.
Implement conversion tracking using Google Tag Manager and Google Analytics.
Generate regular performance reports and provide actionable insights.
Stay updated with the latest Google Ads features, industry trends, and best practices.
Work closely with the marketing team to achieve lead generation and business growth objectives.
Required Skills:
2+ years of hands-on experience managing Google Ads campaigns.
Strong understanding of Google Ads, Google Analytics, and Google Tag Manager.
Experience with keyword research tools and campaign optimization techniques.
Knowledge of conversion tracking and performance marketing metrics.
Excellent analytical and problem-solving skills.
Solid communication and reporting abilities.
Preferred Qualifications
Google Ads Certifications are a plus.
Experience working with lead generation and e-commerce campaigns.
Understanding of SEO and other digital marketing channels is an advantage.
Job Type
Full time
Work From Office
Pay: ₹300,000.00 - ₹600,000.00 per year
Perks:
Paid sick time
Provident Fund
Work Location: In person
📌 Google Ads Specialist Aurangabad (India)
🏢 SDLC
📍 India
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