Designation - Marketplace Ads Specialist

Department - Marketing

Immediate joiner

Responsibilities

Campaign Planning & Execution-

- Plan, create, and manage paid ad campaigns across marketplaces like Amazon, Myntra, Flipkart.
- Select the right ad formats (Sponsored Products, Brand Ads, Display, PLA, etc.)
- Align ad strategy with sales targets, inventory levels, and seasonality (e.g., sale events)

Performance Monitoring & Optimization-
- Track key KPIs: ROAS, TACOS, ACoS, CTR, CVR, Sales
- Optimize bids, budgets, keywords, and placements on a daily/weekly basis
- Reduce wasted spend and improve profitability
- Pause or scale campaigns based on performance trends

Budget & Spend Management-
- Allocate and control ad budgets efficiently
- Increase/decrease spend based on TACOS/ROAS performance
- Ensure spend is aligned with business goals and HOD guidance

Keyword, Search Term & Product Targeting
- Conduct keyword research and competitor analysis




- Optimize search terms and negative keywords
- Manage category, brand, and product-level targeting

Reporting & Insights-
- Prepare daily, weekly, MTD performance reports
- Share actionable insights with stakeholders/HOD
- Highlight issues like rising TACOS, low ROAS, or poor SKU performance
- Recommend corrective actions and growth opportunities

Cross-Functional Coordination-
- Work with category teams and managers

Marketplace & Policy Management-
- Stay updated with marketplace ad policies and new features
- Ensure campaigns comply with platform guidelines
- Test and adopt new ad formats or beta features

Growth & Experimentation-
- Run A/B tests on creatives, keywords, and bidding strategies
- Identify current growth levers during festivals and sale periods
- Scale high-performing SKUs and sunset poor performers

📌 Marketplace Ads Specialist (Mumbai)
🏢 BrandzStorm
📍 Mumbai