Company: Taiyari24

Job Type: Work From Home

Internship Duration: 4 Months

Opportunity: Full-Time Conversion Based on Performance

About Taiyari24

Taiyari24 is a career and placement-focused platform helping students and young professionals prepare for their careers through structured learning, interview preparation, projects, and placement-oriented resources.

We are looking for a Marketing Strategy & Analytics Intern who can help us understand the market, identify growth opportunities, analyse products and features, and develop data-backed strategies for capturing new audiences and markets.

This role is ideal for someone who enjoys research, data, strategy, problem-solving, and understanding how products can win in a market .

Key Responsibilities

1. Market Research & Market Intelligence

- Conduct primary and secondary research to understand the career-preparation and EdTech market.
- Research target audiences, customer needs, preferences, pain points, and behaviour.
- Analyse market trends, emerging opportunities, and changes in customer expectations.
- Conduct competitor research covering their products, pricing, positioning, features, marketing strategies, and target segments.
- Identify gaps and opportunities that Taiyari24 can leverage.

2. Market Capture Strategy

- Identify potential customer segments and markets for Taiyari24.
- Analyse market size, competition, customer needs, and barriers to entry.
- Develop strategies for entering and capturing identified market segments.
- Identify the most attractive segments based on prospect, competition, customer need, and business potential.
- Recommend channels, positioning, messaging, and approaches that can help acquire and retain users.
- Continuously evaluate market performance and suggest improvements to the market-capture strategy.

3. Go-To-Market (GTM) Strategy

- Support the development of Go-To-Market strategies for new products, features, and initiatives.
- Identify target audiences and relevant customer segments.
- Research competitors and existing alternatives.
- Develop recommendations around positioning, messaging, pricing, distribution, and acquisition channels.
- Define key metrics and KPIs to evaluate GTM performance.
- Analyse post-launch performance and identify areas for improvement.

4. Product & Feature Analysis

- Analyse existing products and features from a customer and market perspective .
- Evaluate which features are most relevant and valuable to different customer segments.
- Research competitor features and identify gaps or potential differentiators.
- Gather and analyse user feedback to identify product improvement opportunities.
- Assess potential new features based on customer demand, market trends,



competitive landscape, and business relevance.
- Support product teams with market-backed insights and recommendations.

5. Product Strategy

- Research opportunities for new products, offerings, and product extensions.
- Analyse customer problems and determine potential product-market opportunities.
- Develop recommendations on product positioning and target segments.
- Support product prioritisation through market research and competitive analysis.
- Evaluate product-market fit through user insights, market data, and competitor benchmarking.

6. Competitive Analysis

- Regularly monitor competitors and alternative solutions in the market.
- Compare products, features, pricing, positioning, acquisition strategies, and customer segments.
- Identify competitor strengths, weaknesses, gaps, and emerging moves.
- Build competitive intelligence reports and actionable recommendations.
- Track changes in the market and assess their potential impact on Taiyari24.

7. Data Analysis & Business Insights

- Collect, organise, and analyse relevant market and business data.
- Identify patterns and trends that can support marketing and product decisions.
- Track important marketing and product KPIs.
- Translate data into clear business insights and recommendations.
- Create reports, dashboards, presentations, and strategy documents for internal decision-making.

8. Strategy & Experimentation

- Identify opportunities for growth through research and data analysis.
- Develop hypotheses and recommendations for marketing, product, and GTM initiatives.
- Support experiments to validate market assumptions and customer behaviour.
- Measure results and recommend whether initiatives should be scaled, modified, or discontinued.

What We're Looking For

- Bachelor's degree or currently pursuing a degree in Marketing, Business, Economics, Statistics, Engineering, Data Analytics, or a related field .
- Strong interest in marketing strategy, business strategy, product strategy, market research, and analytics .
- Robust analytical and problem-solving abilities.
- Ability to conduct structured market and competitor research.
- Good understanding of basic marketing and business concepts.
- Ability to interpret data and convert findings into actionable recommendations.
- Strong communication and presentation skills.




- Comfortable working with Excel/Google Sheets and preparing structured reports.
- Ability to work independently and take ownership of research and strategic projects.
- Robust curiosity about why customers behave the way they do and why certain products succeed in the market .

Good to Have

- Knowledge of Go-To-Market (GTM) strategy .
- Understanding of product management or product marketing.
- Experience with market research or competitive analysis.
- Familiarity with tools such as Excel/Google Sheets, Google Trends, Looker Studio, Power BI, Tableau, or similar analytics tools .
- Basic understanding of marketing metrics and KPIs.
- Experience working on academic, personal, or internship projects involving business analysis, market research, or strategy.
- Strong presentation skills and experience creating strategy decks.

What You'll Get

- Hands-on exposure to Marketing Strategy, Product Strategy, Market Research, and GTM .
- Opportunity to work on real business and market problems.
- Experience developing market-capture and growth strategies.
- Exposure to product and feature analysis.
- Experience conducting competitive intelligence and market research.
- Opportunity to work with business data and develop actionable insights.
- Experience contributing to product and marketing decisions.
- Opportunity to build a strong portfolio of strategy and analytics projects.
- Direct exposure to strategic decision-making in a growing company.
- Potential full-time employment opportunity after successful completion of the internship, based on performance.

Internship Details Position: Marketing Strategy & Analytics Intern

Duration: 4 Months

Work Mode: Work From Home

Employment Type: Internship

Full-Time Conversion: Yes, based on performance

Who Should Apply?

This role is for someone who enjoys going beyond “what is happening?” and wants to understand “why is it happening, what opportunity does it create, and what should we do about it?”

You should be comfortable taking a broad business problem, conducting research, analysing data and competitors, identifying opportunities, and turning your findings into a clear, actionable strategy .

If you are interested in understanding markets, customers, products, competitors, and growth , this internship will give you the opportunity to work on real strategic problems rather than just routine reporting.

How to Apply

Interested candidates can share their resume to [email protected] and, if available, relevant projects, case studies, research work, presentations, or portfolio with us.

Subject: Application – Marketing Strategy & Analytics Intern

📌 Marketing Strategy & Analytics Intern (Bengaluru)
🏢 Taiyari24
📍 Bengaluru