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Key Responsibilities

- Proof content development (end-market focus)

Produce local proof assets: customer stories, case studies, testimonials, and quantified proof points. Maintain a proof pipeline aligned to regional product, technology, and end-market priorities.

Coordinate stakeholder interviews (sales, partners, customers), gather data, and convert inputs into publishable content.

- Product communications

Create Product Communication Packages For Regional Release Needs, Including “What’s new / why it matters” messaging Spotlights, feature-benefit proof points, and application relevance

Sales-ready summaries and talk tracks for partner and internal use

Partner with Product Management to validate technical accuracy and positioning.

- Localization and compliance discipline

Own regional localization management: adaptation and translation coordination for Indian and Southeast Asian languages Maintain an approved claims/terminology register and ensure all translations align with legally approved language.

Implement QA workflows for accuracy, tone, formatting, and compliance across all deliverables.

- Campaign content bundling and channel readiness

Build complete campaign content bundles aligned to campaign briefs and event needs, including: Web copy/landing page copy, email copy, social copy, ads copy, key visuals briefs

Sales enablement assets (one-pagers, pitch slides, proof packs)





Ensure assets are delivered in channel-ready formats with correct metadata, naming conventions, and version control.

- Agency coordination and content performance iteration

Coordinate with the digital agency on content-related scope and delivery: Provide content briefs, timelines, and acceptance criteria

Review and QA content implementation (web pages, emails, ads) before launch

Provide content iteration requests based on performance data and feedback

Collaboration and interfaces

Day-to-day aligned with Regional Marketing Campaign Owner

Works closely with: Regional Territory Sales, Product Management, Regional Marketing, Legal/Compliance, Digital Agency, Partners/Distributors

Success measures (examples)

On-time delivery of campaign content bundles and localized assets

Increase in sales enablement adoption (downloads/usage, sales feedback)

Campaign performance improvements linked to content iterations

Growth of regional proof library and usage across channels

Qualifications

Graduate in Mass Communication

Experience

3–6 years in B2B marketing content, product marketing, or communications (industrial/technical preferred)

Proven experience producing case studies and proof-driven content

Solid writing/editing skills; able to translate technical inputs into customer value

Experience coordinating translation/localization workflows and QA

Comfortable managing agencies and delivering to deadlines across multiple stakeholders

Skills And Competencies





Content strategy and packaging for campaigns

Product messaging, proof point development, and storytelling

Detail-oriented QA mindset (claims, terminology, formatting, brand consistency)

Strong project management and stakeholder management

Data-minded: uses performance insights and feedback to improve content

Fluency in English is a must, additional languages are considered a plus

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

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📌 Marketing Specialist (Communication) (Gurugram)
🏢 Donaldson
📍 Gurugram