08 Sep
|
FetchJobs.co
|
India
08 Sep
FetchJobs.co
India
About The Company Abbott Laboratories is a global healthcare leader dedicated to improving health outcomes through innovative medical solutions. With a rich history spanning over a century, Abbott operates in diverse sectors including diagnostics, medical devices, nutrition, and branded generic pharmaceuticals.
The company is committed to delivering high-quality products that enhance the quality of life for people around the world. Abbott’s focus on research and development, combined with its extensive global presence, positions it as a trusted partner in healthcare innovation. The organization values integrity, collaboration, and excellence, fostering a dynamic environment that encourages continuous learning and growth.
About The Role The Product Champion role at Abbott Laboratories is a strategic position responsible for leading the marketing and sales efforts across the company's entire product portfolio, encompassing all therapy areas. The incumbent will demonstrate comprehensive knowledge of Abbott’s products and market dynamics to maximize market potential and drive revenue growth.
This role involves developing and executing robust brand strategies, managing product launches, and maintaining strong relationships with key stakeholders including healthcare professionals, opinion leaders, and distribution partners. The successful candidate will serve as the primary advocate for the products, ensuring alignment between marketing initiatives and sales objectives while maintaining compliance with industry standards. This position requires a proactive approach to market analysis, competitor intelligence, and customer engagement to sustain Abbott’s competitive edge in the healthcare sector.
Qualifications The ideal candidate should possess a tertiary qualification in Health Sciences, Business Sciences, or an equivalent field. Additional certifications in marketing, such as IMM or other commercial qualifications, will be considered advantageous.
A robust educational background provides a solid foundation for understanding the technical and commercial aspects of healthcare products. Candidates should have a minimum of 3-5 years of relevant experience in pharmaceutical sales and brand management, with exposure to handling multiple brands across different therapy areas.
Experience in cross-geography markets will be an added benefit, demonstrating adaptability and a broad understanding of diverse healthcare landscapes. The candidate must demonstrate strong analytical, strategic planning, and communication skills to effectively lead marketing initiatives and influence stakeholders.
Responsibilities The core responsibilities of this role include developing and implementing comprehensive marketing strategies and brand plans to achieve sales targets and market share growth.
The Product
Champion will be responsible for preparing annual marketing business plans, managing product lifecycle activities, and executing product launches, including healthcare professional education, promotional campaigns, and roadshows. Maintaining up-to-date product knowledge and competitive intelligence is essential for providing strategic direction and ensuring the sales team is well-equipped with relevant information.
The role involves close collaboration with sales teams to communicate product benefits effectively, monitor sales performance, and identify market opportunities. Managing budgets and controlling promotional expenditures are critical to ensure cost-effective marketing efforts. The incumbent will oversee new product introductions,
ensuring compliance with approval processes and coordinating with demand planning and logistics for accurate forecasting.
Market research and analysis form a vital part of this role, utilizing tools such as IMS, Impact RX, and internal sales reports to understand customer buying patterns, market trends, and competitive positioning. Regular fieldwork with sales representatives will help gather firsthand market intelligence and identify areas for improvement. Additionally, managing third-party relationships related to licensed products and ensuring contractual obligations are met will be part of the responsibilities.
Benefits Abbott Laboratories offers a competitive benefits package designed to support the health, well-being, and professional growth of its employees.
Benefits include comprehensive health insurance, retirement plans, paid time off, and wellness programs. The company also emphasizes continuous learning and development opportunities, including training programs, workshops, and career advancement pathways. Employees are encouraged to participate in a collaborative and innovative work environment that values diversity and inclusion.
Abbott’s commitment to work-life balance and employee engagement fosters a positive workplace culture where individuals can thrive and contribute meaningfully to the organization’s success.
Equal Opportunity
Abbott Laboratories is an equal opportunity employer committed to fostering an inclusive workplace. The company values diversity and does not discriminate based on race, gender, age, religion, sexual orientation, disability, or any other protected characteristic. All qualified applicants will receive consideration for employment without regard to these factors.
Abbott promotes a culture of respect, fairness, and equal opportunity, ensuring that every employee has the chance to succeed and grow within the organization.
📌 Marketing Planning Manager (India)
🏢 FetchJobs.co
📍 India