Company Description We are a leading India-based manufacturer and exporter of high-quality coir products, including coconut fiber, peat blocks, grow bags, peat chips, activated carbon, and fresh coconuts. Our 50-acre production facility in Udumalpet, near the Western Ghats in Tamil Nadu, benefits from a favorable climate and rich coconut plantations. Raw materials are sourced directly from local trees, preserving natural minerals and ensuring consistently superior coir-based products.

Large drying yards and advanced processing units support high-volume, eco-friendly production, strict quality control, and dependable, on-time delivery. With a modern manufacturing setup and strong global export network, we adhere to international standards and maintain a strong commitment to customer satisfaction.

Role Description The Marketing Manager will oversee the planning and execution of marketing strategies to expand our global and domestic customer base for coir-based products. This full-time, on-site role in Tiruppur Taluka involves managing brand positioning, developing promotional campaigns, and coordinating digital and traditional marketing activities.

The Marketing

Manager will analyze market trends, monitor competitor activity, and prepare marketing reports to support sales growth and product positioning. Day-to-day responsibilities include collaborating with the sales and production teams, managing marketing budgets, overseeing content creation and product messaging,



and maintaining relationships with key distributors and partners. The role also includes participation in trade shows, customer visits, and continuous improvement of marketing processes to align with company growth objectives.

Qualifications

- Proven experience in marketing management, preferably in manufacturing, agriculture, or export-oriented industries.
- Strong skills in market research, competitor analysis, and data-driven decision-making to support strategic planning.
- Experience with digital marketing tools and channels (such as social media, email campaigns, and website optimization) to increase brand visibility.
- Ability to develop and implement integrated marketing campaigns, including branding, product positioning, and promotional activities.
- Excellent written and verbal communication skills, with the ability to tailor messaging for international and domestic customers.
- Strong project management and organizational abilities, including budgeting, timeline management, and stakeholder coordination.
- Bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree or specialized marketing certifications are an advantage.
- Familiarity with export documentation, international trade practices, and B2B customer relationship management is beneficial.
- Comfort working in office in a production environment and collaborating closely with operations and sales

📌 Marketing Manager (India)
🏢 THIRUKUMARAN FIBRES
📍 India