About the job

Company Description DagChain is an AI-native Layer 1 blockchain built for no-code builders, fast-moving founders, creators, and developers who want full control of their AI outputs. The platform focuses on solving trust, ownership, and workflow fragmentation in the autonomous AI and creator economy, enabling users to move from idea to execution to verified ownership quickly. DagChain offers an integrated ecosystem, including a high-performance AI-native chain, an AI superstudio for multimedia creation, and simple validator nodes that power AI-to-AI microtransactions.

Through its global creator-first movement and demand-driven token model, DagChain supports community education, adoption, and sustainable utility across regions. The company exists to reduce friction for innovators and empower them to build at full speed with clarity, simplicity, and true ownership.

Employment Type: Full-Time

Significant – Relocation Requirement: This is a full-time, on-site position based in Dubai, UAE. Candidates applying from outside the UAE must be willing to relocate to Dubai. Company-provided accommodation will be provided as part of the employment package.

About the Role

Dag Labs Corporation is looking for a Marketing Manager & Growth Lead who can take ownership of the company’s marketing strategy, brand growth, customer acquisition, and overall digital presence.

This is not just a campaign-management position. We are looking for someone who understands how to build and grow a technology brand , develop a strong marketing funnel, generate qualified opportunities, manage a marketing team, and use data to continuously improve performance.





The ideal candidate should combine strategic thinking with hands-on execution and be comfortable working in a fast-growing environment across AI, technology, SaaS, Blockchain and Web3 .

Key Responsibilities

- Develop and execute the overall marketing and growth strategy aligned with business and revenue objectives.
- Build and manage customer acquisition and growth funnels across relevant digital channels.
- Take ownership of brand positioning, digital presence, content strategy, social media, campaigns, performance marketing, partnerships, and growth initiatives .
- Identify target audiences and develop clear Ideal Customer Profiles (ICPs) and marketing strategies for different customer segments.
- Plan and execute product launches, promotional campaigns, awareness campaigns, and growth initiatives.
- Work closely with the Content, Social Media, Design, Video, Community, PR, Sales, Business Development, and Technology teams.
- Manage and guide the marketing team, establish priorities, review performance, and ensure timely execution.
- Develop monthly and quarterly marketing calendars and campaign plans.
- Monitor the complete marketing funnel from awareness → engagement → lead → qualified opportunity → conversion .
- Work closely with Sales to improve lead quality, campaign targeting, conversion, and marketing-to-sales handover.
- Manage marketing budgets and allocate resources based on performance and business priorities.
- Track and improve metrics including reach, engagement, website traffic,



qualified leads, conversion rates, CPL, CAC, ROAS, pipeline contribution, and revenue impact where applicable.
- Conduct competitor, audience, industry, and market research to identify new growth opportunities.
- Develop strategies for organic growth, paid acquisition, partnerships, communities, influencers/KOLs, events, and other relevant channels .
- Continuously test new campaigns, channels, messaging, content formats, and growth experiments.
- Prepare weekly and monthly marketing and growth performance reports for management.
- Ensure consistent brand positioning, communication, and visual identity across all channels.

Required Experience & Skills
- 5+ years of experience in Marketing, Growth Marketing, Digital Marketing, Brand Management, or a similar role.
- Previous experience managing marketing strategies and campaigns with measurable business results.
- Strong understanding of digital marketing, content, social media, performance marketing, customer acquisition, funnels, and growth strategy .
- Experience managing or leading a marketing/creative team.
- Strong analytical ability and comfortable making decisions based on performance data.
- Understanding of lead generation, conversion funnels, CRM, and Sales-Marketing alignment.
- Ability to develop both B2B and B2C marketing strategies where required.
- Excellent communication, presentation, leadership, and project-management skills.
- Ability to work in a quick-paced technology environment and take ownership from strategy through execution.

Preferred Experience Candidates with previous experience in AI, SaaS, Blockchain, Web3, Crypto, FinTech, or Technology companies will be strongly preferred.

📌 Marketing Manager / Growth Lead (Delhi)
🏢 DAG CHAIN
📍 Delhi