We are seeking seasoned marketing professionals to lead key brands within the dermatology portfolio. The role demands strong strategic orientation, scientific acumen, and execution excellence to drive brand growth, market share, and business impact.
Key Responsibilities:
- Develop and execute comprehensive brand strategies aligned with business objectives.
- Manage end-to-end brand lifecycle
, including planning, forecasting, and performance tracking.
- Analyse market trends, competitor landscape, and customer insights to identify growth opportunities.
- Translate clinical data and scientific evidence into effective marketing inputs and communication strategies.
- Plan and implement creative promotional campaigns and engagement initiatives.
- Collaborate with
Sales,
Medical Affairs, Training, and Supply Chain for seamless execution.
- Drive field force effectiveness through aligned communication, training inputs, and regular feedback.
- Monitor brand performance metrics
, ensuring achievement of revenue and market share targets.
- Manage marketing budgets and optimise ROI on promotional spends.
Desired Candidate Profile:
- Currently working as a Marketing Manager/Marketing Head in a reputed pharmaceutical organisation.
- Proven experience in the nutrition/critical care/oncology/hospital business therapy area is a must.