Marketing Head

Company: Tripees Location: Noida / Delhi NCR

Department: Marketing

Experience: 5-10 Years

Employment Type: Full-Time

About the Role

Company is looking for an experienced and result-oriented Marketing Head to lead the overall marketing strategy and strengthen the company's presence in the travel, holidays, corporate travel and MICE segments. The candidate will be responsible for building the Tripees brand, generating qualified leads, increasing website traffic and conversions, strengthening digital presence and creating impactful marketing campaigns across B2C and B2B segments.

The ideal candidate should have strong experience in digital marketing, performance marketing, branding, social media, SEO, content marketing and lead generation, preferably within the travel, tourism, hospitality, OTA or related industry.

Key Responsibilities

Marketing Strategy

- Develop and execute the overall marketing strategy aligned with business and revenue objectives.
- Build and strengthen the Tripees brand across B2C and B2B markets.
- Develop separate marketing strategies for holidays, corporate travel and MICE.
- Plan annual and monthly marketing calendars, campaigns and budgets.
- Identify new customer segments, markets and growth opportunities.

Digital & Performance Marketing

- Lead Google Ads, Meta Ads and other performance marketing campaigns.
- Drive qualified leads for domestic holidays, international holidays, corporate travel and MICE.
- Optimize campaigns based on CPL, CAC, ROAS, conversion and revenue.
- Manage digital marketing agencies and external partners, wherever applicable.
- Develop remarketing and customer-retention campaigns.

SEO & Website

- Drive SEO strategy to improve organic rankings, traffic and enquiries.
- Oversee website content, landing pages,



conversion optimization and overall digital experience.
- Work closely with technology/content teams to improve website performance and lead conversion.
- Develop destination-focused and travel-intent content to increase organic visibility.

Social Media & Content

- Develop and execute the social media strategy across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Build engaging content around destinations, travel experiences, offers, packages, MICE and corporate travel.
- Oversee content calendars, reels, videos, blogs, creatives and campaigns.
- Increase brand engagement, followers, enquiries and customer interactions.

Brand & Campaign Management

- Plan and execute seasonal and destination campaigns around holidays, long weekends, festivals and travel trends.
- Develop partnerships with influencers, travel creators, hotels, tourism boards and relevant brands.
- Ensure consistent brand communication across all channels.
- Explore PR, events, exhibitions and offline marketing opportunities.

Lead Generation & Business Support

- Create marketing campaigns that directly support sales and revenue targets.
- Work closely with the Sales, MICE and Operations teams to improve lead quality and conversion.
- Track the complete marketing funnel from campaign lead sales conversion revenue.
- Develop CRM and remarketing initiatives to generate repeat bookings and referrals.

Analytics & Team Leadership





- Monitor marketing KPIs and prepare regular performance reports.
- Use Google Analytics, Google Search Console, Meta Business Suite, Google Ads and CRM data to make decisions.
- Manage and mentor the marketing team.
- Set clear KPIs for digital marketing, content, SEO, social media and lead generation.
- Manage marketing budgets and ensure optimum ROI.

Candidate Profile

- 5-10 years of experience in Marketing, Digital Marketing, Brand Marketing or Growth Marketing.
- Experience in Travel, Tourism, Hospitality, OTA, MICE or E-commerce is highly preferred.
- Strong hands-on knowledge of Google Ads, Meta Ads, SEO, social media and lead generation.
- Proven experience in building a brand and scaling digital customer acquisition.
- Strong understanding of B2C and B2B marketing.
- Experience managing agencies, vendors and internal marketing teams.
- Strong analytical, communication and leadership skills.
- Commercially driven with a strong understanding of ROI and revenue-focused marketing.

Key KPIs

- Qualified leads generated
- Website traffic and organic growth
- Lead-to-booking conversion
- Cost per lead / customer acquisition cost
- ROAS and marketing ROI
- Organic search rankings
- Social media growth and engagement
- Brand visibility and reach
- Revenue generated through marketing channels
- Repeat customer and referral business

Ideal Candidate

The ideal candidate should be a strategic yet hands-on marketing leader who can take ownership of Tripees' complete marketing function and build a robust digital-first travel brand. Preference will be given to candidates who have successfully scaled marketing for a travel/OTA/hospitality company and can demonstrate measurable results in terms of leads, bookings, revenue and ROI.

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