Job Summary

We are looking for a result-oriented Marketing Executive with 2–3+ years of hands-on experience in Digital Marketing, Meta Ads, SEO, Social Media Marketing, Content Creation, and Lead Generation.

The candidate will be responsible for planning and executing digital marketing campaigns, managing social media platforms, generating qualified leads, improving online visibility, and tracking campaign performance with a robust focus on ROI and business results.

The ideal candidate should be both creative and analytical, with the ability to create engaging content while also measuring campaign performance and optimizing marketing spend.

Key Responsibilities

1. Digital Marketing & Meta Ads

- Plan, execute and manage Meta Ads campaigns across Facebook and Instagram.
- Develop campaigns for lead generation, brand awareness, website traffic and conversions.
- Create and test different ad creatives, audiences, headlines and campaign strategies.
- Monitor campaign performance and optimize campaigns based on CPL, CTR, CPC, conversions and ROI.
- Manage and optimize advertising budgets to achieve maximum returns.
- Conduct audience research and competitor analysis.
- Prepare regular performance reports for management.

2. ROI & Performance Marketing

- Track marketing expenditure against leads, enquiries, opportunities and conversions.
- Measure ROI/ROAS of digital marketing campaigns.
- Identify high-performing and low-performing campaigns and take corrective action.
- Work closely with the Sales Team to ensure marketing-generated leads are properly followed up.
- Develop strategies to improve lead quality and reduce cost per qualified lead.
- Maintain a monthly marketing performance dashboard.

3. SEO

- Implement basic On-Page and Off-Page SEO strategies.
- Conduct keyword research and identify opportunities for improving website rankings.
- Optimize website pages, blogs, titles, descriptions and content for search engines.
- Monitor website traffic, keyword rankings and organic lead generation.
- Coordinate with website/development teams for technical SEO improvements.
- Analyze competitors' SEO and digital presence.

4. Content Creation

- Create engaging content for social media, website, blogs, email campaigns and marketing materials.
- Develop content ideas based on products, industry trends,



customer requirements and company activities.
- Write captions, promotional content, product descriptions, blogs and campaign copy.
- Coordinate with the Graphic Designer / Video Editor for creatives and videos.
- Develop content calendars for different social media platforms.
- Ensure all content follows company branding and communication standards.

5. Social Media Management

- Manage company social media accounts including LinkedIn, Instagram, Facebook and YouTube.
- Plan and maintain a monthly social media content calendar.
- Publish regular posts, reels, videos, product updates, company achievements and industry-related content.
- Monitor comments, messages, engagement and audience responses.
- Increase followers, engagement, reach and overall brand visibility.
- Analyze social media insights and improve content strategy based on performance.

6. Lead Generation

- Generate B2B and B2C leads through digital marketing channels.
- Develop campaigns targeting relevant industries, customers and geographical markets.
- Coordinate with the Sales Team for lead allocation and follow-up.
- Track lead sources and conversion rates.
- Identify new digital channels for lead generation.

7. Analytics & Reporting

- Monitor and analyze Google Analytics, Google Search Console, Meta Ads Manager and social media insights.
- Prepare weekly/monthly marketing performance reports.
- Track important KPIs such as:
- Leads Generated
- Qualified Leads
- Cost Per Lead (CPL)
- Click Through Rate (CTR)
- Conversion Rate
- Website Traffic
- Organic Traffic
- Social Media Engagement
- ROAS / ROI
- Present campaign performance and recommendations to management.

Required Skills Must-Have Skills

- Meta Ads / Facebook Ads
- Digital Marketing
- SEO
- Social Media Marketing & Management
- Content Creation
- Lead Generation
- Performance Marketing
- ROI / ROAS Analysis
- Google Analytics
- Google Search Console
- Campaign planning and optimization




- Basic graphic/content creation skills

Preferred Skills

- Canva
- WordPress or other CMS platforms
- Google Ads
- Email Marketing
- YouTube Marketing
- Basic video editing
- CRM / Marketing Automation
- Knowledge of B2B marketing
- Experience in industrial/manufacturing or environmental technology marketing

Educational Qualification

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- Certification in Digital Marketing will be an added advantage.

Experience

- 2–3+ years of practical experience in Digital Marketing / Performance Marketing.
- Candidates should have hands-on experience in managing Meta Ads campaigns and measuring campaign ROI.
- Candidates with only theoretical knowledge of digital marketing should not be preferred.

Key Performance Indicators (KPIs)

KPI

Expected Responsibility

Lead Generation

Generate consistent qualified leads

Meta Ads

Campaign performance and optimization

CPL

Reduce cost per qualified lead

ROI/ROAS

Improve marketing return on investment

SEO

Improve organic ranking and traffic

Website Traffic

Increase relevant website visitors

Social Media

Improve reach, engagement and followers

Content

Consistent and quality content creation

Lead Quality

Improve marketing-qualified leads

Reporting

Accurate weekly/monthly performance reports

Ideal Candidate Profile The ideal candidate should be:

- Result-oriented and target-driven
- Creative with strong content development skills
- Analytical and comfortable working with numbers and campaign data
- Experienced in managing paid advertising campaigns
- Able to independently plan and execute digital marketing activities
- Good at identifying new marketing opportunities
- Strong in communication and coordination
- Comfortable working with Sales, Design and Management teams
- Willing to experiment, test and optimize marketing campaigns
- Focused on business outcomes rather than only social media activity

Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month

Application Question(s)

- What is your current salary and Notice Period ?
- What is your expected Salary ?

Education:
- Bachelor's (Preferred)

Experience:
- one: 1 year (Preferred)

Work Location: In person

📌 Marketing Executive (Virar)
🏢 Opruss (India) Private
📍 Virar