Position - Business Development Officer/Executive - Ready To Drink

HQ Location
Jaipur, Rajasthan

Role/Market Scope
Rajasthan & Haryan

Reporting to - Regional Sales Head & Category Head

Objective

Lead the channel and commercial expansion of Nestlé Ready-to-Drink (RTD) beverage portfolio at Regional level. Responsible for strategy execution with trade partners, and drive RTD product penetration and profitability through creative go-to-market plans.

Channel Strategy & Business Development
Define and execute RTD channel strategy—whether modern trade, general trade, HORECA for long-term sustainable growth
Identify and prioritize recent channel prospects; develop tailored channel plans aligned with consumer and category insights.

Distribution & RoutetoMarket
Expand and optimize RTD distribution footprint through negotiation and coordination with distributors, wholesalers, and field teams.
Implement effective merchandising and in-store strategies in collaboration with category, field sales and trade teams.

Customer & Stakeholder Management




Build strong relationships with key accounts (retailers, e-tailers, distributors), presenting fact-based selling proposals and managing commercial negotiations.
Collaborate internally with marketing, supply chain, and finance to execute channel initiatives successfully.

Data-Driven Insights & Analysis
Gather market, consumer, and trade data to derive actionable insights, inform channel strategies, and track performance against KPIs.
Evaluate promotions and campaigns, assessing effectiveness and making data-led recommendations.

CrossFunctional stakeholder
Partner with business team, field sales officers, distributors, channel category, supply chain team to align on execution on product launches, activations, and trade programs.
Guide & lead field sales teams to get the plans execute on defined timelines
Handling RTD secondary sales force for strong execution

Required Qualifications
Education: Bach

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🏢 Nestlé
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