Job Title: Business Operations & Client Experience Associate

Location: Mumbai (Work from Office)

2 to 3 yrs exp
Reporting To: Founder
Working Model: Full-time

Industry: Premium Fashion & Lifestyle

About the Role

We are looking for a sharp, thinking-led Brand & Content Strategist to define and drive the brand’s voice, narrative, and content direction.

This role is responsible for what we say, how we say it, and how it scales — not just posting content.

You will work directly with the Founder to:
translate brand vision into transparent content direction
build campaigns that drive positioning and growth
ensure all content feels intentional, premium, and consistent

This is a high-impact thinking role, not an execution role.

Key Responsibilities
Brand Narrative & Positioning
Define and evolve the brand voice, tone, and identity
Build a transparent point of view for the brand
Ensure consistency across all touchpoints
Campaign Thinking
Conceptualize monthly/seasonal campaigns
Develop strong content hooks and storytelling angles




Translate business goals into content directions that convert
Content Direction
Create transparent briefs for content (UGC, shoots, reels, influencer content)
Guide visual language, styling, and storytelling
Ensure execution matches intent
Platform Strategy
Define strategy for discovery, engagement, and conversion
Build a strong content mix (UGC, editorial, influencer, product)
Performance Thinking
Analyze what content is working and why
Refine direction based on insights
Balance aesthetic and data-driven decisions
Cross-Functional Alignment
Work closely with Founder, content team, and external partners
Ensure alignment to a single content vision

What Success Looks Like
Brand has a distinct, recognizable voice
Content is consistent and intentional
Campaigns feel elevated and strategic
Social media drives discovery, engagement, and conversion
Founder is not involved in day-to-day content

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