Lead – Digital Marketing

Chennai | Full time

Startup Singam

Startup Singam is building an in-house digital team for Season 3. We are looking for an experienced Digital Marketing Lead to own our digital branding, content, and campaign strategy end-to-end—from idea development and execution to performance measurement.

This is a hands-on role for someone who can turn strategy into compelling content, high-impact campaigns, audience growth, and measurable results.

Key Responsibilities

- Own the digital strategy and execution for Startup Singam
- Plan and manage campaigns across Instagram, YouTube, LinkedIn, Facebook, and other relevant platforms
- Build platform-specific content calendars and distribution strategies
- Lead content creation with internal teams, agencies, vendors, and creative partners
- Develop campaigns for the television show, events, startup initiatives, and other Startup Singam IPs
- Track campaign performance and optimise content based on data and audience insights
- Coordinate with the Branding, Marketing, Sponsorship, Investor Relations, and Production teams
- Manage digital agencies, content partners, production vendors, budgets, and timelines
- Drive audience growth, engagement, visibility, applications, registrations, and other campaign conversions

What We’re Looking For

- 5+ years of experience in digital marketing
- Experience in media and entertainment, events, advertising or media agencies,



media buying companies, or GEC television channels
- Proven experience managing digital campaigns for television shows, large-format events, established IPs, or multiple brands
- Strong ability to take ideas from concept and content creation through execution and performance measurement
- Hands-on understanding of Instagram, YouTube, LinkedIn, Facebook, Reels, Shorts, and emerging content formats
- Experience working with creative teams, agencies, influencers, production vendors, and content partners
- Strong understanding of performance metrics, audience behaviour, platform analytics, and campaign optimisation
- Ability to operate in a fast-moving environment and take complete ownership of outcomes

Key Performance Indicators

- Growth in followers and subscribers across platforms
- Engagement rates, reach, impressions, views, and watch time
- Content quality, consistency, and calendar adherence
- Campaign performance against defined targets
- Conversions including startup applications, registrations, sign-ups, and ticket sales
- Digital vendor delivery, quality, and turnaround time
- Overall digital visibility and audience growth for Startup Singam and its IPs

If you can turn a digital strategy into powerful content, high-impact campaigns, and real numbers, we would love to hear from you.

Send your resume to: [email protected] www.startupsingam.com

📌 Lead - Digital Marketing (Chennai)
🏢 Startup Singam
📍 Chennai