Job Title: Lead and Demand Generation Manager

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nDepartment: Business Development Location: BKC Mumbai Experience: 10–12 years

nShift Time: 5 PM to 2:00 AM IST

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nRole Overview

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nWe are seeking a strategic and data-driven Demand Generation Manager to lead end-to-end pipeline generation initiatives for USA & Canada Markets. This role is responsible for driving awareness, lead acquisition, and revenue growth through integrated marketing campaigns, while closely partnering with Business Development and Sales teams.

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nThe ideal candidate brings strong expertise in multi-channel demand generation, funnel optimization, and aligning marketing efforts directly with business outcomes.

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nKey Responsibilities

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1. Demand Generation Strategy &Planning;
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- Own and execute the overall demand generation strategy aligned with revenue targets.
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- Define Ideal Customer Profiles (ICP), buyer personas and target segments in collaboration with sales.
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- Plan monthly, quarterly and annual campaign roadmaps to drive pipeline growth.
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1. Pipeline & Revenue Ownership
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- Drive Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to meet pipeline targets.
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- Partner with Business Development Representatives (BDRs) to ensure lead quality and conversion.
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- Take accountability for pipeline contribution and revenue influence.
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1. Multi-Channel Campaign Execution
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- Lead integrated campaigns across channels: paid media (Google, LinkedIn), email marketing, SEO, webinars, events, and content marketing.
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- Optimize performance marketing campaigns for lead acquisition and ROI.
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- Implement Account-Based Marketing (ABM) strategies for high-value accounts.
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1. Funnel Optimization & Lead Nurturing
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- Design and optimize the end-to-end customer journey from awareness to conversion.
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- Build and manage lead nurturing workflows, scoring models, and segmentation strategies.
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- Improve conversion rates at each stage of the funnel.
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1. Analytics & Performance Management
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- Track, analyze, and report campaign performance using key metrics (Cost Per Lead, Customer Acquisition Cost, ROI, conversion rates).
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- Use insights to continuously refine strategies and improve efficiency.
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- Build dashboards and provide regular reporting to leadership.
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1. Tools & Technology Management
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- Manage marketing automation and CRM platforms (e.g., HubSpot, Zoho, Salesforce, Marketo, Fresh sales, Lead forensics).
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- Ensure proper lead tracking attribution and data hygiene.
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- Evaluate and implement recent tools to improve campaign effectiveness.
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1. Cross-Functional Collaboration
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- Work closely with Sales, Product Marketing, and Content teams to align messaging and campaigns.
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- Enable sales teams with insights, content and qualified leads.
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- Collaborate with leadership on go-to-market strategies.
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nRequired Skills & Qualifications

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- Bachelor’s degree in marketing, Business, or related field (MBA preferred).
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- 10 to 12 years of experience in demand generation, growth marketing, or business development.
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- Proven track record of driving pipeline and revenue through marketing campaigns.
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- Strong understanding of B2B marketing funnels and customer journeys.
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- Hands-on experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Fresh sales).
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- Expertise in digital marketing channels (paid ads, email, Search Engine Optimization, social media).
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- Strong analytical and problem-solving skills.
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📌 Lead and Demand Generation Manager (Mumbai)
🏢 1POINT1
📍 Mumbai