The Key Account Manager : Modern Trade is responsible for end-to-end management and growth of All Things Baby’s Up-to-date Trade partnership . It involves ownership of the relationship as well as commercial performance of each key account, from negotiating terms of trade, onboarding brands / products to assortment planning, sales growth, account expansion, and ongoing execution.

Each partnership could be digital only , offline only or omni-channel , based on its constitution.

Responsibilities

ACCOUNT MANAGEMENT:

● Business Management: Own execution and growth of each partnership, end-to-end; understand and execute account-specific business priorities; identify opportunities for growth

● Managing External Stakeholders: Serve as the primary point of contact with each partnership on behalf of All Things Baby, as regards all commercial, operational, and business decisions; pro-actively resolve account-level issues and ensure minimal disruption to business

ACCOUNT ONBOARDING:

● Lead negotiations on commercials and terms of trade, including but not limited to product margins, discounts, credit terms, etc.

● Review and optimize commercials periodically basis account performance

BUSINESS GROWTH & EXECUTION:

1. Assortment Planning (Brand & SKU level)

● Plan and recommend the right assortment for each account based on customer profile, category potential, sales performance, and inventory availability

● Regularly review SKU-level performance and recommend additions, deletions, or assortment changes

2.



Brand Promotions & Building Brand Awareness

● Plan and negotiate promotional activities with accounts to drive sales and brand visibility

● Identify opportunities for enhanced visibility, merchandising, campaigns, and brand presence within Modern Trade channels

3. Order Fulfillment

● Coordinate across internal stakeholders (eg. Supply Chain, Finance, Marketing, and Sales Operations) to ensure seamless end-to-end order fulfillment

● Monitor order placement, fulfilment, stock availability, invoicing, payments, and other operational requirements

4. Sales & Business Growth

● Track monthly and quarterly performance against targets; identify gaps in performance and develop corrective action plans

BUSINESS DEVELOPMENT:

● Track category trends, competitor activity, pricing, assortment, promotions, and market developments

● Explore opportunities for increasing share of business within existing accounts as well as expanding into new Modern Trade channels/accounts

Requirements

● 3-5 years’ experience in Key Account Management with key Modern Trade / General Trade / E-Marketplace partners, or a similar sales / commercial role

● Strong execution and relationship management skills

● Solid ownership, problem-solving, and multi-tasking skills

● Commercial acumen with an understanding of margins, pricing, promotions, and profitability

● Strong analytical and data interpretation skills

● Good communication and presentation skills

📌 Key Account Manager : Modern Trade (Mumbai)
🏢 AllThingsBaby
📍 Mumbai