Job Title: Key Account Executive – HoReCa

Location: Noida

Role Overview:The Key Account Executive – HoReCa is responsible for driving sales,

building strategic partnerships, and managing relationships with key HoReCa clients including hotels, restaurants, cafés, pubs, and catering businesses. The role combines strategic account management with strong on-ground execution through structured planning,

outlet coverage, and disciplined reporting.

Key Responsibilities:

1.

Account

Management

 Manage and grow a portfolio of key HoReCa accounts (QSR chains, fine dine, pubs,

hotels).

 Build strong relationships with decision-makers (Purchase Managers, F&B; Heads,

Owners, Chefs).

 Ensure high customer satisfaction and long-term partnerships.

2.

Business

Development

 Identify and acquire new HoReCa accounts in assigned territory.

 Drive listings, menu placements, and visibility across outlets.

 Develop tailored proposals and negotiate commercial agreements.

- Sales & Revenue Growth

 Achieve monthly and quarterly sales targets.

 Increase share of business within existing accounts.

 Drive volume growth through activations, promotions, and upselling.

4.

Route

Planning & Field Execution (PJP & Beat Planning)

 Develop and execute a Permanent Journey Plan (PJP) to ensure structured and efficient market coverage.

 Create beat plans aligned to account priority (A/B/C classification) and business potential.

 Ensure weekly outlet coverage targets are met across assigned territory.

 Plan visits basis business objectives: order generation, relationship building, visibility checks, and new listings

5.

Execution

Excellence and Marketing activations

 Drive availability, visibility, and merchandising standards at outlets.





 Monitor stock levels and coordinate with distributors/supply chain for replenishment.

 Track competitor activity, pricing, and placements in each outlet.

 Plan and execute in-outlet promotions, Tastings, Menu integration and brand activations.

 Ensure adherence to brand visibility and POSM guidelines.

7. Reporting & DSR Discipline

 Maintain daily reporting through DSR (Daily Sales Report) capturing:

o Outlet visits and coverage o Orders booked and revenue generated o Key discussion points and actionable o Competition insights and market feedback

 Track performance vs PJP and weekly targets.

 Maintain accurate pipeline and account-level updates.

Key Stakeholders:

 Internal: Sales, Marketing, Supply Chain

 External: Restaurant Owners, Hotel GMs, F&B; Managers, Wait- Staff, Purchase

Teams

Skills & Competencies:

 Strong negotiation and influencing skills

 Relationship-building and networking ability

 Solid field execution and discipline (PJP adherence, coverage rigor)

 Commercial acumen and understanding of HoReCa dynamics

 High ownership and accountability

Preferred Experience:

 3-5 years in FMCG / Beverages / Alco-bev / HoReCa sales

 Experience in handling territory with structured PJP and beat planning

 Strong network within HoReCa accounts (preferred)

 Preferred Organisations- Redbull, Monin, Alcobev start ups- BIRA, Brindco and Cartel and Bros.

Education:

 Graduate (MBA preferred but not mandatory)

KPIs / Success Metrics

 Revenue growth (monthly/quarterly targets)

 New account acquisition

 PJP adherence (%) and beat plan effectiveness

 Weekly outlet coverage vs plan

 Menu listings / placements

 Share of business in key accounts

 DSR compliance and reporting accuracy

Interested candidates Can call or drop CV- (phone hidden)

📌 KEY Account Manager_ Horeca (Uttarakhand)
🏢 Skywings Advisors
📍 Uttarakhand