Influencer Marketing Executive (experience in marketing agency is a must)

Role Summary

Job title

Influencer Marketing Executive

Years of Experience

2-3 years

Working Model

Hybrid (Gurugram, India)

Key Responsibilities (Folks, please read this carefully)

The ideal candidate will bring a proven track record of executing diverse influencer campaigns, robust negotiation skills, and a creative yet analytical mindset. With a keen eye for spotting and nurturing digital talent, you will play a critical role in elevating the brand's presence across platforms like YouTube and Instagram.

- Influencer Marketing Strategy & Execution

- Plan, strategize, and execute influencer campaigns, including brainstorming content ideas, influencer screening, and coordinating timely execution.
- Identify, onboard, and manage a mix of influencers (Micro & Nano) for paid collaborations.
- Onboard and manage new and existing influencers for product launches, awareness campaigns, referral programs, and international blogger collaborations.
- Partner with other agencies to execute the campaigns.
- Design tailored programs to acquire and retain influencers while ensuring smooth onboarding.

2. Influencer Relationship Management

- Build and maintain long-term, meaningful relationships with influencers across categories such as Beauty, Wellness, Lifestyle, Fitness, etc.
- Periodically review and upgrade influencer associations based on performance and brand goals.

3. Performance Monitoring & Reporting

- Monitor and evaluate influencer partnerships using performance metrics like engagement, traffic, and conversions.
- Conduct competitive benchmarking to ensure maximum share of voice for the brand on social media.
- Maintain a comprehensive repository of all influencer campaigns, deliverables, and performance data.
- Provide regular reports on campaign performance, insights, and areas for improvement.




- Track weekly targets and support the team in achieving measurable results.

4. Industry Trends & Internal Collaboration

- Stay updated on digital media trends, tools, and best practices in influencer marketing.
- Collaborate with internal teams (content, creative, brand, etc.) to ensure seamless execution of campaigns.

What Are We Looking For?

- Min 2 years in influencer marketing, with an agency background.
- Proven ability to handle a diverse mix of influencers (A, B, Micro, Nano) across platforms.
- Strong negotiation skills to maximize ROI within allocated budgets.
- Balanced skill set of creativity, analytical thinking, perseverance, and problem-solving.
- Excellent written and verbal communication skills.
- Proficiency in Word, Excel (moderate to advanced), and PowerPoint is mandatory.
- Strong ownership mindset and adaptability in managing uncertainty.
- Keen eye for identifying and nurturing potential digital creators.
- Understanding of influencer marketing nuances on platforms like YouTube and Instagram.
- Collaborative mindset with the ability to work across diverse teams and projects.
- Bachelor's degree or postgraduate degree in marketing or equivalent relevant work experience.
- Experience working with beauty, lifestyle, and skincare brands is a bonus.

Perks

- Hands-on experience and mentorship from industry professionals.
- Opportunity to contribute to real projects and see your work come to life.
- Working in an environment where you can carve your own niche.

Share your resume, portfolio, or any other shareable marketing collateral at [email protected] | [email protected] | [email protected]

At Talk & Target, we celebrate diversity and are committed to creating an inclusive and joyful environment for all employees. Join us and be a part of a team that is passionate about making a difference in the world of marketing!

📌 Influencer Marketing Executive (Gurugram)
🏢 Talk u0026 Target
📍 Gurugram