Implementation Specialist

About CustomerLabs

CustomerLabs is a fast-growing B2B SaaS company helping businesses maximize the value of their first-party customer data. Our platform helps marketers collect, unify, and activate customer data to improve marketing performance and drive measurable growth.

About the Role

As an Implementation Specialist, you'll own technical customer onboarding from kickoff to go-live. Every customer stack is different, so you'll understand existing tracking, implement CustomerLabs, connect data sources and destinations, validate event flows, and troubleshoot issues until the data looks right.

What You'll Do

· Audit customer tracking setups including GTM, GA4, Meta Pixel, and ad-platform pixels.

· Implement CustomerLabs on client websites and configure event tracking.

· Build server-side event flows for conversions such as signups, purchases, form fills, and custom events.

· Connect data sources such as CRM and OMS platforms and destinations such as Meta CAPI, Google Ads, GA4, and TikTok.

· Validate event flows end-to-end and ensure the right parameters reach every destination.

· Troubleshoot tracking discrepancies, isolate root causes, and explain technical issues clearly to customers.

· Document implementations and feed recurring issues back to Product and Support.

· Work with customers in US time zones when required.

Must-Have

· 1–4 years of hands-on tracking implementation on production websites.

· Working knowledge of Google Tag Manager, including tags, triggers, variables, dataLayer, and debugging.

· Practical experience with at least one ad-platform integration such as Meta Pixel/CAPI or Google Ads conversions.

· Comfortable reading and writing small JavaScript snippets and debugging through browser DevTools.





· Basic understanding of HTTP requests, cookies, APIs, and client-side vs. server-side events.

· Systematic troubleshooting and strong logical reasoning.

· Explicit written and spoken English for customer-facing conversations.

Good to Have

· Experience with a CDP.

· Server-side tracking experience, including sGTM or custom server endpoints.

· E-commerce tracking experience with Shopify, WooCommerce, or similar platforms.

· Basic SQL knowledge.

· Familiarity with attribution and marketing technology.

Success in This Role

· Customers go live with accurate, reliable data.

· Implementation issues are diagnosed systematically and resolved with clear communication.

· Setups are well documented and recurring issues are converted into product or process improvements.

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Why CustomerLabs?

Welcome to the Average Kootam — A place where you’re trusted to own your work, make decisions, learn from the experience, and keep moving forward. You’ll know what you’re working towards, have the freedom to

grow into bigger responsibilities, and see the impact of what you do. Teams here don’t work in isolation Sales, Marketing, Design, Engineering, and others work closely, challenge ideas, and build better things together.

And when we’re not building, we make time to learn, connect, have fun, and bring the whole Kootam together.

Wanna know more about us? Connect with us:

We're active on LinkedIn, Instagram talking about what we do at CustomerLabs.

Would you like to know our stories? Catch up on what we're up to on the LinkedIn page of our HR Team - Devarshini, Aswin, Kunguma! Take a sneak peek at our behind the scenes fun at our team-run Instagram page.

Want to bypass all this and get a coffee with us at our office? Let us know here!

📌 Implementation specialist/Onboarding specialist (Chennai)
🏢 CustomerLabs
📍 Chennai