– CRM HEAD

Company: Suroskie |

Location: Sahibabad, Ghaziabad, Uttar Pradesh

Experience: 5+ Years |

Reports To: Director

ABOUT THE ROLE

Suroskie is looking for an experienced CRM Head to lead CRM and retention initiatives, driving customer engagement, repeat purchases, retention, and CRM-generated revenue.

KEY RESPONSIBILITIES

- Develop and execute CRM, retention & customer lifecycle strategies.
- Drive repeat purchases, retention, CLV, upselling, cross-selling & reactivation.
- Manage customer communication through WhatsApp, SMS, Email, Push & Calling.
- Own abandoned cart/checkout recovery and abandoned/sales calling.
- Manage customer segmentation, personalized campaigns and reactivation programs.
- Analyze customer behavior, campaign performance, conversions and revenue.
- Lead and manage the CRM, Retention & Calling teams, including targets and performance.
- Prepare CRM MIS, reports and KPI dashboards for the Director.
- Coordinate with Marketing, Performance Marketing,



Sales, Customer Support, E-commerce &

Operations.

- Develop SOPs and continuously optimize CRM processes and campaign ROI.

REQUIRED SKILLS & QUALIFICATIONS

- Bachelor's degree in Marketing, Business, Commerce or related field.
- 5+ years of CRM/Retention/D2C/E-commerce experience.
- Solid knowledge of Customer Lifecycle, Retention Marketing, CRM Automation & Segmentation.
- Hands-on experience with WhatsApp, SMS, Email, Push, Abandoned Cart & Calling.
- Strong analytical, leadership, communication & team management skills.
- Proficiency in Excel/Google Sheets and CRM/Marketing Automation tools.
- Experience in D2C Beauty, Skincare, FMCG, Fashion or E-commerce preferred.

Send me your cv for the same. _ [email protected]

Fill free to call : Mukesh Kumar - (phone hidden)

📌 Head of Customer Relationship Management (Ghaziabad)
🏢 Suroskie
📍 Ghaziabad