Growth Marketing Manager

Location : Gurgaon (on-site)

Type: Full time

Experience: 0 to 5 years

About the Role

We are seeking a Growth Marketing Manager to own customer acquisition and brand growth across all channels including the D2C website, marketplaces, offline, and international. This is a full-funnel role covering strategy, execution, and measurement. The person will be responsible for identifying the most efficient growth channels, leading go-to-market for new products and categories, and building the analytics and attribution framework that supports spend decisions.

The role requires a holistic view of growth across online and offline channels rather than specialization in a single platform. .

We are open to candidates with a working understanding of the fundamentals rather than deep expertise in every area. Training and support will be provided on the technical and analytical components of the role. What matters most is analytical ability, breadth of interest across channels, and willingness to learn.

Key Responsibilities

- Own the end-to-end marketing funnel across D2C, marketplace, offline, and export channels.
- Track and report unit economics by channel, covering customer acquisition cost, contribution margin per order, payback period, repeat rate, and lifetime value by cohort, net of returns, discounts, logistics, and marketplace commissions.
- Identify, test, and scale new acquisition channels across paid social, search, marketplace advertising, affiliate, influencer and creator partnerships, CRM and messaging, offline retail, and trade events.




- Allocate marketing budget across channels based on measured efficiency, and recommend reallocation as performance shifts.
- Lead go-to-market strategy for new product and category launches, including positioning, pricing, channel mix, creative direction, launch sequencing, and post launch performance review.
- Own the tracking and attribution stack, including GA4, server-side tagging, conversion APIs, UTM governance, marketplace data integration, and reporting dashboards.
- Design and run structured experiments across creative, landing pages, funnels, pricing, and offers, including incrementality and holdout testing where applicable.
- Manage retention and lifecycle programmes across email, WhatsApp, and CRM, including cohort analysis and win-back campaigns.
- Track brand health indicators such as branded search volume, direct traffic share, and share of voice, and balance brand investment against performance targets.
- Prepare regular performance analysis and present findings and recommendations to leadership.
- Work with design and production teams to align product development with demand signals from the market.

Requirements

- 0 to 5 years of experience in growth marketing, performance marketing,



digital marketing, or a related role, preferably in consumer, D2C, retail, or e-commerce.
- Interest in working across multiple channels rather than specializing in one platform.
- Strong analytical aptitude and comfort working with numbers, including Excel or Google Sheets.
- Working knowledge of Meta Ads, Google Ads, and GA4. Hands-on campaign experience is preferred but foundational familiarity is acceptable.
- Basic understanding of how marketing spend translates into revenue and margin, and an interest in developing this further.
- Awareness of SEO, SEM, email marketing, and conversion rate optimization.
- Openness to offline channels including retail, distribution, and trade events.
- Strong written and verbal communication skills.
- Willingness to learn attribution, measurement, and experimentation methodology on the job.

Preferred Qualification

- Experience in apparel, fashion, or lifestyle categories is preferred.
- MBA in Marketing from a reputed college.
- Marketplace operations experience on Myntra, Ajio, Nykaa, or Amazon, including advertising, catalogue economics, and return-rate management.
- Experience with BI tools such as Looker Studio, Metabase, or Power BI.
- Exposure to marketing mix modelling, incrementality testing, or geo-experiment design.
- Familiarity with server-side tagging, conversion APIs, and UTM governance.
- Experience contributing to a product, category, or market launch.
- Experience in international or export-side demand generation.

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