08 Sep
|
Dot u0026 Key Skincare
|
Kolkata
08 Sep
Dot u0026 Key Skincare
Kolkata
Job Title: Growth Manager
Location: Kolkata (Onsite - Work from Office)
About the Role:
We are looking for a Growth Manager to drive customer acquisition, engagement and revenue growth across Dot & Key’s D2C app and website. The role combines growth strategy, analytics and hands-on execution , with a strong focus on experimentation and improving the customer funnel.
Key Responsibilities:
- Own growth metrics across traffic, conversion, retention and revenue .
- Develop and execute app and website growth strategies .
- Drive CRO, A/B testing, funnel optimisation and growth experiments .
- Partner with CRM and Tech teams to improve customer engagement, retention and UX .
- Track and analyse growth performance using GA4, Mixpanel and internal dashboards .
- Identify customer, category and competitor insights to drive new growth opportunities.
- Build a structured approach to testing, learning and scaling successful initiatives .
- Work cross-functionally with Marketing, Product, Tech and Creative teams.
Preferred Skills & Know-how:
- Strong understanding of D2C growth and e-commerce funnels .
- Hands-on experience in CRO, A/B testing and funnel analytics .
- Proficiency in GA4/Mixpanel, Excel/Google Sheets .
- Working knowledge of Shopify, app analytics and attribution tools .
- Robust analytical, problem-solving and stakeholder management skills.
- Exposure to ASO, CRM/lifecycle marketing and BI tools is a plus.
Experience Requirements:
- 5–8 years of experience in Growth, D2C, e-commerce or consumer businesses.
- Experience in Beauty, Personal Care, Skincare or other consumer brands is preferred.
- Bachelor's degree in Business, Marketing, Engineering or a related field; MBA is a plus.
📌 Growth Manager (Kolkata)
🏢 Dot u0026 Key Skincare
📍 Kolkata